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Curious how Max Verstappen became a racing sensation so early in his career? This week’s newsletter uncovers the secrets behind his rapid rise, alongside smart sponsorship strategies from Preston Lambert, and the upcoming launch of the Motorsport Professional Podcast featuring motorsport industry experts. Dive into the benefits of driver coaching, explore sim racing insights with Ryan Hunter-Reay, and learn how sustainability is reshaping motorsport through the FIA World Rally Championship. Stay informed on the GTP/Hypercar category’s quest for stability, and get ready for exciting opportunities like the PT Autosport Aspiring Driver Shootout. Plus, enjoy inspiring quotes, fascinating motorsport history, and much more—all in this edition of News Racers Can Use!

What Made Max Verstappen So Good So Young?

Curious how Max Verstappen became a racing sensation so early in his career? Last week’s Driver Development Roundup reveals the secrets behind his rapid rise, alongside valuable advice from Lewis Hamilton, inspiring stories from Robert Wickens, and an exciting driver shootout you can join. Don’t miss these insights and opportunities—check out the full post on News Racers Can Use now!

How Preston Lambert Funds His Racing with Social Media

In last week’s Business of Being a Race Driver, I take a close look at how Preston Lambert uses social media to fuel his racing career—one of many smart sponsorship strategies I cover. You’ll also discover why the audience section of your sponsorship deck is vital and explore the diverse sponsorship opportunities available to drivers in the USF Juniors series. Dive in here to learn how Preston’s approach and these insights can help you secure the support you need to race ahead!

Get Ready for the Motorsport Professional Podcast!

As I shared in last week’s newsletter, I’m excited to announce the upcoming launch of the Motorsport Professional Podcast, debuting this spring! This new series will bring you in-depth interviews with industry experts, packed with valuable insights for both current and aspiring race drivers. If you have expertise or stories to share, I’d love to hear from you—just reach out via this email and we can explore how you can contribute to this growing community. Each interview will take no more than 30 minutes of your time. Thank you for helping inspire the next generation of motorsport professionals!

The Benefits of a Driver Coach

In last week’s Racecraft & Race Cars Roundup, I explored the benefits of using a driver coach, shared more racecraft advice, highlighted how AI is revolutionizing data analysis, and took a closer look at Flatrock MotorClub. All this and much more is waiting for you—check it out!

Ryan Hunter-Reay and His Sim Rig

Always curious about Ryan Hunter-Reay and his sim rig? Last week’s Sim Racing Rounduphas you covered! Plus, discover other drivers who’ve successfully transitioned from sim racing to real-world motorsport, explore whether AI can boost your sim racing skills, and find out about an excellent sim training webinar you won’t want to miss.

FIA World Rally Championship Redefines Sustainability

In last week’s Sustainable Motorsport Roundup, I highlighted how the FIA World Rally Championship is redefining sustainability, featuring a podcast that dives into the details. You’ll also find insights on Lola’s impact at the Miami E-Prix, the vast opportunities sustainability, education, and inclusivity offer in motorsport, and Toyota’s perspective on racing with hydrogen. All this and much more is waiting for you!

GTP/Hypercar Seeks Stability Amidst Current Boom

Last week’s Business of Motorsport Roundup reveals why the GTP/Hypercar category is aiming to stabilize its rule set amid an unprecedented boom. You’ll also get a clear understanding of the key managerial roles within a Formula One team, catch up on the latest FIA developments, and explore Saudi Arabia’s growing motorsport ambitions. All this and much more awaits you!

The Week Ahead

This week on News Racers Can Use you will learn about the PT Autosport Aspiring Driver Shootout and how you can apply, Porsche Motorsport North America's plans for their driver development program, why confidence is critical for successfully approaching potential sponsors and much more!

Quote of the Week

"I like being feminine, it's my way of not conforming to the stereotype that if you're a racing driver you don't care how you look." - Susie Wolff

The Last Lap

Planet F1 has the fascinating story of Luigi Chinetti, the sole importer of Ferraris in America in the early 1950s. "Part of what made Chinetti so successful was his ability to market Ferrari’s machines like luxury goods. Of course, the sports cars were gorgeous — but Chinetti built up a mystique and a story that made them unforgettable." You can read more about Chinetti on Planet F1here.

Thanks, as always for reading,

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects