Hi ,

Amongst the many topics covered last week on News Racers Can Use was the impact of esports on motorsport sponsorship. In this week's newsletter I have links for you to go back and read more about this fascinating topic as well as everything else that was published last week.

How Networking Can Empower You to Build a Winning Team

In last week’s Driver Development Roundup, you’ll discover how networking can help you assemble a successful team. Additionally, I provide insights on identifying the characteristics of exceptional young drivers, along with valuable advice from Le Mans legend Patrick Long and three other drivers, each sharing their distinct paths in driver development. Click here to read last week's driver development updates!

Staying Connected with Motorsport Prospects

Staying connected with Motorsport Prospects is simple, as it maintains a strong presence on various social media platforms and offers a weekly newsletter. With several exciting features launching in 2025, current and aspiring race drivers, as well as motorsport professionals collaborating with them, will want to stay engaged! Click here to read how.

Why You Need To Tell Your Story

Why you need to tell your story is one of the themes in last week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. Click here to read why this is so important.

The Racing Legacy of the Mazda Miata

Last week’s Racecraft & Race Cars Roundup explored the racing legacy of the Mazda Miata, among other topics. I also shared valuable racecraft tips, guidance on testing your new race car, and a track test of the impressive Mythron’s Austin-Healey restomod.. Click here to read all the racecraft fun!

The Impact of Esports On Motorsport Sponsorship

The impact of esports on motorsport sponsorship is one of the topics covered last week in the Sim Racing Roundup. Click here to read more for some inspiration.

Future Motorsport Technologies That Will Transform the Sport

Future motorsport technologies that will transform the sport is just one of the features discussed in last week’s Sustainable Motorsport Roundup. What will power F1 and sports cars in 2030 and beyond? Click here to read about the possibilities.

Motorsport UK’s David Richards Launches Scathing Attack on FIA

Motorsport UK’s David Richards has launched a scathing attack on the FIA and in last Friday's Business of Motorsport Roundup you learned why. I also had details of Liberty Media’s Formula 1 financial results, NASCAR’s countersuit against Michael Jordan and how racing corvettes makes you a better lawyer.

Click here to read all the business news that racers can use.

The Week Ahead

This week features my regular updates in driver development, sponsorship and racecraft as well as the major news on how Max Verstappen's new race team is employing a sim racer as one of its drivers. I also have a parent’s guide to supporting neurodivergent children in their motorsport career. All this and much more!

Quote of the Week

“To race is to live. All the rest is simply waiting.” - Rudolf Caracciola

The Last Lap

After a sell-out debut in 2024, Jack Daniel’s is bringing back its popular Jack’s Rides experience to Melbourne streets for the Australian Grand Prix 2025.

Jack’s Rides offers fans a front-seat ride in a luxury, racing-inspired sportscar, with double the number of drives available this year.

From 14-16 March, between 12pm and 10pm, fans heading to or from Albert Park can book rides in pairs from either The Espy in St Kilda or Crown Melbourne in Southbank – turning their journey into an extension of the race-day thrill.

Each car is also kitted out with on-board headsets, so fans can channel their inner race driver and cheer each other on during the heart-pounding drive. Each passenger also receives a complimentary Jack Daniel’s cocktail. Learn more here.

Thanks so much for reading!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects