Hey ,

Everyone thinks website visitors disappear into the wilderness because of "not enough traffic", timing / economy, or because they “weren’t serious".

That’s convenient, but wrong.

They’re disappearing because your copy has the vibe of a build-your-own-elliptical manual.

(Trust me, I built mine this weekend. I aged 7 years in the process.)

Licensed pros and coaches always tell me the same 3 lines:

→ “They couldn’t afford me.”

Bro… they didn’t even scroll far enough to see your price.

→ “They were just browsing.”

No, they were lost (like Morgane-building-an-elliptical lost.)

And nobody “just browses” a coach's, accountant’s, or therapist’s website for fun.

→ “They weren’t ready.”

They were ready, your message just never told them why you are THE obvious choice.

Here’s what’s actually happening:

Your copy is talking like a professional to humans who are not professionals, but who are stressed, overwhelmed, and looking forward to finding a solution.

Mismatch = exit.

Licensed and coaching services are high-trust purchases, but most websites forget to build trust before presenting the solution.

To do that, you don’t need to use words that make you sound more "pro" and definitely not "high vibe".

You need clear, decision-making copy that meets people exactly where they’re at (in pain, confused, and happy to pay an expert to fix it).

The Fix =

→ Translate your jargon into the man in the street's language

→ Reassure by showing them you understand their worries and struggles

→ Guide them towards the no-brainer next step

✗ “Heal deeply rooted subconscious patterns.”

✓ “Stop repeating the same draining relationship patterns and finally feel safe again.”

Your turn, check your sales page's headline, hit reply and tell me what it is and how you'd rewrite it. I'll give you concrete feedback and tips.

Morgane,

PS: If you want your sales page to turn strangers into clients like a pro people trust, I’ve opened 3 spots for 1:1 SEO copy coaching in December.

Hit reply to save your spot.

PS2: If you’ve ever built an elliptical, you already understand your website visitors: overwhelmed, confused, and desperately looking for the next step.