Hey ,

Does your service page read like a menu?

"Strategic planning. Implementation support. Ongoing consultation."

Cool story. But what does that actually DO for me? In other words, why should people care?

It reads like "Pizza Marguerita for 4 people".

Here's the brutal truth: features don't sell. Benefits do.

Let me give you examples:

Business coach:

❌ "Strategic planning and implementation support for 30 days"

✅ "Stop second-guessing every business decision and finally have a clear roadmap to double your revenue within the next 3 months"

Bookkeeper:

❌ "Monthly financial reporting and tax preparation"

✅ "Sleep soundly knowing your books are bulletproof and you'll never waste money paying penalties"

Vet example:

❌ "Digital radiography available on-site"

✅ "See what's going on inside your pet right away and leave with answers, so you don't spend days worrying"

See the difference?

Your homework: For every service you offer, answer "So what?"

Turn features into outcomes.

People don't buy what you do. They buy what their life looks like after working with you.

Talk soon,

Morgane

P.S. Don't forget to grab your spot for a Copy Coaching intensive ($175 or €150). In 90 minutes, we'll turn your "menu" into copy that makes prospects think "This is exactly what I need!" Reply "I'm in" before the 6th or all spots are filled, whatever comes first.