Hey ,

Yesterday I told you about how we shifted Pam's messaging from "expert speak" to "internal voice that connects."

Here's the 3-step process we used:

• Step 1: Find the Feeling Behind the Problem

Don't just list their challenges.

Ask yourself: How does this problem make them feel at 2 AM?

How does this show up in their daily life.

• Step 2: Speak Their Bestie's Language

Your clients have an internal dialogue running 24/7.

Your job is to sound like that voice, not like a textbook. Less "you struggle with time management," more "you feel like you're drowning while everyone else seems to have it figured out."

• Step 3: Bridge to Relief

Show them what life looks like when that internal voice finally gets quiet.

Not just the practical outcome, but the emotional shift.

Here's what happens when you apply this:

• Your posts make them say "OMG this is exactly how I feel" instead of generic praise
• People start reaching out asking how to work with you instead of just consuming your content
• You finally feel confident in your messaging instead of constantly second-guessing

The best part?

I'm NOT telling you to create more content or post more often. (Because I hate it myself)

Instead, I'm telling you to make your existing efforts actually convert lurkers into buyers.

Tomorrow, I'm sharing something I haven't offered before.

A way to apply this exact process to your business with my direct feedback.

Talk soon,

Morgane

P.S. Step 1 alone will change how you write every piece of content. Wait until you see what happens when you use all three together. 🤯