Grab a tea and get comfy for some story-time with Morgy

Before I nailed my messaging, I spent hours creating content that barely converted.

(Here's an actual footage of me, in my natural habitat, once upon a time of back in the days 😂)

I was putting so much effort into my posts, thinking I was adding value...

But it felt like I was talking to everyone... and therefore, to no one. (cue the cricket sounds in the dark and silent night, for dramatic effects...)

My dream clients just weren’t engaging, and I wasn’t seeing the level of sales I knew I was capable of.🫠

What I really wanted was for my content to connect — for my dream clients to read my posts and feel like I was speaking directly to their needs and desires.

I wanted my content to do the heavy lifting for me, attracting people who were ready to invest in what I was offering.

I tried the strategies I'd learned... Thinking if they were working for my coaches, they'd work for me too, right? Oh boy, was I wrong!

I was sold the influencer business model.

And honestly? I don't want to be seen as an influencer (nothing wrong with that!)

Why? Because those strategies are built for growing a following, not attracting high-value clients — and that’s where they fell flat for me.

I want to create impact by working closely with my dream clients so they too can achieve time and financial freedom.

So, yeah, back in the days, I was packing my content with free value (tips, tricks, hacks...), hoping that would prove my expertise.

But it only gave "desperate" vibes.

I was trying to prove my worth instead of embodying it!

That’s when I realized that content isn't about being inspirational for the sake of getting likes and comments or growing a following hoping to convert.

(Giving a big hug to my past self who used to do that)

It's about being a leader in thoughts and expertise – which is also inspirational but intentionally.

I also realized that it's not about giving more generic free value... because my dream clients don't want more free value in the form of "tips and tricks".

My dream clients are high-achievers (hey, you, yes YOU!) action takers...

They know how to research what they need and want on Google.

But at their level? They're past tips and tricks!

They want results and they want them NOW.

So it became clear: my job is to showcase my expertise and stop diluting my message.

And this is your job too!

Once I got that, everything clicked.

Now, my content - social media AND Blog - is designed to work for me, and it does!

It attracts dream clients who feel understood, seen and ready to take action.

And I show you how to do the same in my “Turn Your Words Into Cash” masterclass.

In just 50 minutes (or 25 on quick speed), I’ll guide you step-by-step through the S.C.A.L.E. Formula to make your content convert!

Join here!

I'll see you inside!

If you have any Q, hit that reply button (without hurting it)

With love,

Morgane