Hey ,

Remember that Ideal Client Avatar worksheet you downloaded? Gold medal for actually doing the work 👏 (most people never get past the “dream client’s name is Sarah” part).

But here’s the trap:

Business owners think they’ve nailed it because they know their client is Sarah, 35, makes 80K yearly, lives in Toronto.

Cool. But Sarah is NOT buying because she’s 35.

Sarah is buying because at 2AM she’s doomscrolling, worried because "she should be further along by now".

Or because she’s sick of being the “good friend” everyone asks for free advice but nobody actually pays. (ouch😩)

See the difference?

One tells you who to target.

The other tells you what makes them finally scream YES.

I didn’t get this at first. I had the perfect client avatar on paper (seriously, it could’ve been framed).

But my content? All likes, no clients.

Because I was talking to their logical brain, when their gut was the one pulling out the credit card.

This week, I’m breaking down how to close that gap.

Tomorrow, I’ll show you a real example of what this looks like in action

(spoiler alert: she went from lurkers to actual $$$).

Talk soon,

Morgane ✨

P.S.: You’ve already done the hard part. Let’s make sure your dream clients actually recognize themselves in your messaging.

P.S. 2: You’ll hear from me every day this week (don’t panic!). Tomorrow starts with the story that changes everything.