Mike @ Metalcloak by Mike Upchurch

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πŸ†• Hydraulic Bump Stops Now Available!!! πŸ†•

Another new product, Extra Margin for Silver and Let's talk about our Gold Zinc Finish!

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Hello ,


As promised, we released our new Hydraulic Bump Stops last week and the response so far has been amazing!

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The HydraStrike Nitrogen Charged Hydraulic Bumps are engineered to deliver controlled, repetitive bottom-out performance for aggressive off-road use without compromise. Designed specifically for the front upper bump location on Jeep JK/JL Wranglers and JT Gladiators. MetalCloak HydraStrike focuses on performance, durability, compatibility, and consistent damping when it matters most.


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Head on over to the Jobber Portal to Learn more!



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Silver Level Jobber Discounts

Just a reminder, If you are in the Silver Tier, you can ALWAYS get Gold Level Pricing (35% off) on larger suspension orders that have a $5000 retail value or greater. This happens automagically during checkout and you should see something similar to this below if your order meets the criteria.

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Please keep this in mind when quoting out your customers and in general when placing your orders. I've seen a few orders come through that were just a little shy of that threshold, and if the jobber had added a small suspension-related item, they would have received Gold-Level Pricing on the entire order.


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Gold Zinc Chromate finish

We occasionally get a customer who is not completely satisfied with the final finish on one of their zinc-coated components, for instance a trackbar. It's important for you as the Jobber to let the customer know that due to our diverse manufacturing processes, they may notice variations in the shade or iridescence of our Gold Zinc Chromate finish at times. These aesthetic differences are a natural result of how different steel components react to the chemical plating process and do not impact the product's superior corrosion resistance or structural integrity.


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Having said that, if you have a question or customer concern about a finish, try to take care of the customer to the best of your ability and if need be, reach out to us and we can see what we can do. At the end of the day, we want customers to be happy with their purchase.


Our zinc coating can be "enhanced" slightly by using an aftermarket automotive clear coat in a rattle can. This is something that you can choose to offer up to your customer as an option that might keep the gold looking shinier for a longer period of time. It's not necessary, but it does give the gold finish a little more luster and adds an extra level of protection against road grime.


Here's a short video on our Facebook page that talks about it.

https://www.facebook.com/reel/1444058143737140

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Upol makes a nice quick-drying product that seems to work really well and can be found on Amazon. It's worth it to keep a few of these cans in the shop.

https://amzn.to/4cERUJ6

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-Mike Upchurch

Jobber Account Manager/Brand Strategist

916-823-3563

[email protected]

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