Hey ,

Welcome back to our six-week training series on building an intentional business and online presence.

Inside this edition, we'll:

• uncover the purpose of a website strategy
• discover how to choose the pages / sections you need
• understand how these can help you meet your goals (valuing yourself)
• learn the benefits of an MVP

Catch up on the past week's training:

Week 0: An Overview of Wix in Six

Week 1: Brand Discovery

Plus, over the next four weeks, I'll be sharing my process and behind the scenes of me making a website, so that you can do the same for yourself (if you wish).

Get my latest course for free (details below).

Let's dive in…

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What's the Purpose of Website Strategy?

My goal for a website's strategy, is to place intention on creating something that serves you - the owner. In this specific case, that something is a website. A website can work for you while you sleep. But in order to have the website support you and your business, we need to understand what and how to serve you and your business goals first.

To understand that, we go through a Discovery Session to:

• capture the story of what got you here
• understand your needs - what you do & why
• understand your customer's needs - who you do it for & why,
• determine what goals you have
• and a lot more…

During the Discovery process, we spend a lot of time thinking. So much so, that when I share the Wix in Six process with others, I say:

Intentional preparation and planning, lead to two weeks of confident design and implementation.

My intentional focus on preparation and planning, allows me to present clients with a holistic approach to entrepreneurship.

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Determining the Pages and / or Sections for your Website

Reflecting back on the Discovery Session and its process is, as mentioned, a significant factor in helping me decide what pages and sections to create for a website.

In order to choose the right pages and sections that your website (and your business) requires, we need to look at your goals.

For example: Let's say you have a goal to build your audience.

You can build an audience several ways. One could be to focus your content strategy with a blog so that others can discover your content from searching the web (SEO). You can then turn this into newsletter content. In fact, Wix even let's you email your subscribers when your new blog post publishes, automatically!

Knowing this, you'll likely need to create a page for your Blog, Blog Posts, and Email Newsletter. However, your audience could sign up for your email newsletter on your Blog page, or even your Home page. You could (and probably should) feature your top Blog posts on your Home page (by: # of views, top posts, or most recent). 

From this example, we've created 4 pages:

1. Home page
2. Blog page
3. Blog Posts page
4. Email Newsletter page

And 2 sections (a portion of a page) that can be displayed on several pages:

1. Featured Blog Posts section
2. Subscribe to Email Newsletter section

When you start designing your website page, you can organize the page by its relevance and impact for your business.

I like to use an analogy when I think of designing a good Home page, and I compare a Home page to a Home tour. When you invite a friend or family member over to your home, you welcome them in and give them a tour.

When you provide a great tour of your home, you need to show them the things they care about (e.g. bathroom, place to get food & water, general rules or things to watch out for). But, you also want to show them the things you're most proud of or the things that share more about who you are (e.g. a group space, kitchen, comfy chair, specifications to meet their preferences). After all, you want them to enjoy their time with you at your home.

Now, let's turn this analogy back onto your website…

You have (my) permission to create a Home page that shows what people need (e.g. Navigation menu, Login button, Contact options) and what serves your needs (e.g. revenue drivers and marketing drivers). So your home page should feature that blog and email newsletter, because it:

• provides a great experience for them,
• tells them more about you & how you can help,
• and helps you & your business too.

Actionable Tip:

Think about:

• what helps you in your life
• what helps your business grow
• what are your users engaging with
• how can you show up for them in an assistive way

In Week 1: Brand Discovery, I shared some of the business goals that we cover.

Remember: Your business goals matter just as much as your personal goals in making a successful website.

If your goals can increase your brand's awareness or sell your products/services well, but you are overworked, frustrated, or not finding satisfaction in the process of maintaining your online business — the website isn't truly serving the purpose of supporting you and the business.

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Your MVP can be your MVP

An MVP (Minimum Viable Product) can be your most valuable player (asset) in growing your business with intention.

Just be careful not to confuse an minimum viable product with a Half-assed approach. Refer back to my edition on How to simplify your approach.

When you design your website, or redesign it, you could create a very large project for yourself. But, are you ready to serve people on 5 social media channels, run an email newsletter and blog, create SEO campaigns, have marketing offers, open your booking availability from 9-5 Monday - Friday — all at once?

Or…

1. What can provide you with the highest amount of impact now with the least amount of effort?
2. Could you write this down?
3. Can you compare it to the other things in your life and in your business?

By taking the time to be intentional upfront, we can lead ourselves to a new space of entrepreneurship. One that's comfortable, brings us confidence, and allows us to live the lifestyle we desire. All while, being a role model for what it can be like for others.

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What's up for next week?

Next Wednesday (May 17th), we'll be focusing on Content Creation: I provide a Website Content Guide to remove the guesswork on what to write and where to ensure maximum conversion.

Catch up on the past weeks:

Week 0: An Overview of Wix in Six

Week 1: Brand Discovery

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Need help?

Have questions or want feedback? Email me.

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Refer a friend to join us on this six-week learning journey.

Use your referral link at the bottom of this edition to add a friend to the Wix Weekly, so that both of you can grow your online business with intention.

With each referral, staring at your first, I'm happy to provide you access to my courses, workshops, and even a 1:1 coaching session with me (entirely for free).

Enjoy,

Matt

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