The cost of guessing
Jan 28, 2026 7:11 pm
The most expensive marketing mistake isn’t running bad ads.
It’s waiting too long to find out an idea was wrong.
Most wasted marketing spend doesn’t come from incompetence — it comes from uncertainty:
“Let’s give it a little more time.”
“This should work, right?”
“Everyone else is doing this.”
That’s the gap Marketing Office Hours is meant to close.
Once a month, I host a live group call where people bring real situations — campaigns, positioning questions, content plans, internal friction — and we pressure-test them honestly.
Members also get 50% off one-on-one consults if something needs deeper focus.
Details are here if you want to take a look: