The cost of guessing

Jan 28, 2026 7:11 pm

The most expensive marketing mistake isn’t running bad ads.


It’s waiting too long to find out an idea was wrong.


Most wasted marketing spend doesn’t come from incompetence — it comes from uncertainty:


“Let’s give it a little more time.”

“This should work, right?”

“Everyone else is doing this.”


That’s the gap Marketing Office Hours is meant to close.


Once a month, I host a live group call where people bring real situations — campaigns, positioning questions, content plans, internal friction — and we pressure-test them honestly.


Members also get 50% off one-on-one consults if something needs deeper focus.


Details are here if you want to take a look:

https://marketerontherun.gumroad.com/l/officehours

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