Everyone loves the idea of a quick win. The viral post. The sudden spike in sales. The flood of attention from a well-timed campaign. But those moments are rarely what build a strong, lasting business. What actually works is steady effort, repeated o...
Meet Pritesh Patel, the mastermind behind Hotel Pommier in Iowa—a former Super 8 reborn as an award-winning indie hotel with a cult following on Instagram. Scrolling through Instagram one day, somehow I found some of his reels and went “WOW, this dud...
In today’s episode of The Best Dam Podcast, Jill chats with Remso Martinez, CEO of Marketer on the Run, about Relationship-driven Marketing. Jill & Remso dive into the innovative world of digital marketing and small business growth. Remso shares...
By Megan Pfeffer Not to be overdramatic, but the release of Cracker Barrel’s logo felt like a stab in the back and news of the interior remodeling was the twist of the knife. Despite the emotional turmoil it caused, the rollercoaster saga of Cracker...
I’ve seen campaigns falter before, but the Las Vegas Convention and Visitors Authority’s (LVCVA) new “Welcome to Fabulous Las Vegas” push takes the cake. Launched amid an 8% year-to-date tourism drop, this 60-second ad, debuted during the NFL opener,...
Leaders often wonder when to rebrand. The answer usually shows up in small signals: customers lose interest, employees struggle to explain the story, or the brand no longer reflects the direction of the business. Rebranding isn’t about chasing trends...
“It’s a cool name…” People will say. I know, I came up with it. People name things for all kinds of reasons, some more intentional than others. “Marketer on the Run” however wasn’t just supposed to sound edgy, it was the product of a life built aroun...
Our friend Trevon at The Video Podcast Studio here in Las Vegas knows a thing or two about how a successful podcast works and how to make it succeed. However, the answer isn’t always clear when busy business owners like you think you need to, by any...
By Megan Pfeffer It’s the advertisement that everyone is talking about – whether they love it or hate it. American Eagle released an ad campaign featuring actress Sydney Sweeney and the tagline: “Sydney Sweeney has great jeans.” It was released ahea...
A slick pitch deck and a few glowing testimonials might sound convincing—but they won’t tell you how an agency handles pressure, how well they listen, or whether they actually deliver. And when you’re trusting someone with your brand’s voice and grow...