The Las Vegas Aces weren't supposed to work.

They arrived in a city with no professional sports tradition, moved into a casino arena, and started competing for attention against world-famous shows, celebrity residencies, casinos, restaurants, and nightclubs.

A few years later?

Three championships.

Three straight sellout seasons.

A 92% season ticket renewal rate.

Most people look at those results and see basketball. I see a masterclass in branding.

In this week's article, I break down five marketing lessons every small business can learn from the Aces, from turning your location into a competitive advantage to building a customer base that comes back again and again.

Because the real story isn't sports.

It's how a business built a community people wanted to belong to.

Read the full article below.

LINK: https://marketerontherun.com/5-branding-lessons-small-businesses-can-steal-from-the-sellout-las-vegas-aces/

— Remso Martinez

Founder & Fractional CMO

Marketer on the Run

P.S. Group coaching is the best way to get access to me and other business owners and marketing decision makers for $55/mo. No other agency offers a program as accessible and affordable as this for the amount of value members get out of it. Sign up here to join.