Motorsport Sponsorship 101
Oct 14, 2025 10:01 am
Hi ,
Motorsport Sponsorship remains a critical concern for many race drivers who lack independent wealth. Last week on News Racers Can Use, I shared several valuable resources on Motorsport Sponsorship 101 that I believe will be beneficial to you. If you missed it, you can find the links in this week's newsletter.
Additionally, I have some exciting updates regarding driver development, all compiled in one place. There's also a new strategic partnership for Motorsport Prospects, marking a significant milestone for the world's largest resource dedicated to current and aspiring race drivers.
Yuval Rosen Wins 2025 FEED Racing F4 Volant
Yuval Rosen has clinched victory in the 2025 edition of the FEED Racing F4 Volant, and you won't want to miss the insights shared in last week’s Driver Development Roundup. Discover how you can follow in his footsteps and learn about the journeys of stars like Pierre Gasly and Franco Colapinto as they made their way to Formula 1. Dive into this compelling post for all the details and much more that can help you elevate your racing game!
Motorsport Sponsorship 101
In case you missed it, last week’s edition of The Business of Being a Race Driver offered a valuable exploration of motorsport sponsorship 101, providing a back-to-basics approach to securing sponsors in the racing world. Sometimes, revisiting fundamental strategies can be the key to overcoming challenges when things aren't going as planned. This insightful post covers essential tips and techniques that can help you navigate the sponsorship landscape effectively. Don't miss out on this opportunity to enhance your understanding and approach to finding motorsport sponsors—read the full article now!
Mercedes-AMG GT2 Edition W16 Debuts
The highly anticipated Mercedes-AMG GT2 Edition W16 has officially been unveiled, and you can find all the details in last week’s Racecraft & Race Cars Roundup. Additionally, this edition includes valuable racecraft tips for both on and off the track, insights into the 2026 provisional FIA Driver Categorisations, and much more.
Simon Pagenaud Aids Cadillac F1 with Sim Role
In case you missed it, last week's edition of the Sim Racing Roundup featured an insightful discussion on Simon Pagenaud's new role with the Cadillac F1 team, where he will be assisting in a simulator capacity. This edition also delves into how Thibaut Courtois plans to integrate sim racing into his F4 team, offers a glimpse into the experience of racing in Red Bull's simulator, and much more. Be sure to check it out for all the latest updates and insights in the world of sim racing!
ADAC Reveals XT1 Regulation Concept
ADAC has unveiled its XT1 regulation concept for GT and Touring cars, and you can find all the comprehensive details in last week’s Sustainable Motorsport Roundup. Additionally, there’s an exciting update on Mission 24, insights into a sustainable Singapore Grand Prix, and much more sustainable motorsport developments to explore!
Motorsport Prospects Announces Strategic Partnership with Race Away RPM
Motorsport Prospects is proud to officially announce our partnership with Race Away RPM, a global platform that provides full-spectrum immigration and travel concierge services to professional motorsport staff and athletes. This allows drivers and team personnel to stay fully focused on performance, while Race Away RPM take care of everything else behind the scenes.
This new collaboration marks a major step forward in our mission of partnering with verified, cutting edge motorsport professionals providing the services race drivers require. Click here to read all the details.
Porsche Drops Out of WEC
In case you missed it, last week’s Business of Motorsport Roundup delves into Porsche's recent withdrawal from the World Endurance Championship (WEC), providing insightful details and analysis on this significant development. Additionally, the roundup explores the financial aspects of the Singapore Grand Prix, examines how Mercedes F1 has built its fortune, and discusses the implications of the FIA presidential election, which appears to be a foregone conclusion. This comprehensive overview is a must-read for anyone interested in the latest trends and insights in motorsport.
The Week Ahead
This week on News Racers Can Use you will find the usual selection of useful advice and actionable tips including details on the new M1 Radical Driving Academy, how amateur racing can help you become a professional and how fan engagement can unlock sponsorship opportunities. All this and much more!
Quote of the Week
"Your biggest rival isn’t the driver next to you. It’s the doubt inside you." –Anonymous
The Last Lap
James Hunt is best known as a Formula 1 World Champion who engaged in an intense rivalry with Niki Lauda, but there’s more to his legacy than that. The 1976 champion is in fact responsible for introducing one of the sport’s most famous names to the F1 grid, Gilles Villeneuve.
"So impressed was the F1 Championship contender that he returned to his McLaren team to wax lyrical about the young Canadian driver who had beaten him fair and square."
To your success on track and off!
Mark Boudreau
Motorsport Solutions Architect at Motorsport Prospects