How to Build Your Personal Brand in Motorsport

Aug 26, 2025 10:01 am

Hi ,


After a week's vacation I am back with another edition of my newsletter News Racers Can Use. As usual it is packed with great information for those of you who are race drivers or those of you who aspire to be one. Don't be shy to respond to this email if you have a particular question or suggestion, I will read and respond to you all.


Now let's get to what I covered last week!


Are You Tool Old to Make It as a Race Driver?

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In case you missed it, last week’s Driver Development Roundup tackled an intriguing question: Am I too old to pursue a career as a race driver? I explored valuable insights on how to keep your motorsport dreams alive, regardless of age. Additionally, I took a closer look at the preparation techniques used by legendary driver Michael Schumacher and highlighted an exciting scholarship opportunity for aspiring racers in New Zealand. Don’t miss out on these insights and more—check out the full post to fuel your racing ambitions!


How to Build Your Personal Brand in Motorsport

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If you're looking to enhance your presence in the motorsport world, last week’s edition of The Business of Being a Race Driver has you covered with insights on building your personal brand. I also delved into the significance of mastering the art of selling, explored how sim racing brands are paving the way for real-world motorsport careers, and discussed how these trends can benefit you. Be sure to check it out for all these valuable insights and more!


Porsche Introduces Two New 911 Race Cars for 2026

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Exciting news from the world of motorsport! Last week’s Racecraft & Race Cars Roundup featured the introduction of two new 911-based race cars from Porsche set to debut in 2026. In addition to that, I included images and video of the innovative Tatuus T-326, showcasing how AI is being utilized to enhance performance, along with much more! Be sure to check it out for all the latest updates!


The Impact of Simulators on Motorsport

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The influence of simulators on the motorsport landscape has been remarkable, particularly over the past five years. In last week’s Sim Racing Roundup, I delved into this topic and provided insights into why this shift matters. Additionally, I shared tips for racing in wet conditions, conducted tech reviews, and offered a sneak peek at Project Motor Racing. Read all the details here!


Hydrogen in Motorsport Not Yet Ready to Race

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While hydrogen in motorsport isn't quite ready for the track yet, last week’s Sustainable Motorsport Roundup highlights the significant strides being made toward that objective. In addition to this, I shared my thoughts on the effects of climate change on sports, discussed water conservation efforts at the Las Vegas Grand Prix, and explored a methanol-powered engine. Be sure to check it out for all these developments and more!


F1 Business Summit to Debut in Vegas

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Mark your calendars for the inaugural F1 Business Summit, taking place in Las Vegas this November on the Thursday before the Las Vegas Grand Prix! I covered all the essential details in last week’s Business of Motorsport Roundup. Additionally, I discussed NASCAR's perspective on its operating income distribution to teams compared to Formula One, shared updates on the latest motorsport sponsorship deals, and included plenty more exciting content. Be sure to check it out!


The Week Ahead

Things are back to normal this week on News Racers Can Use as I am featuring a load of driver development opportunities, great branding advice and much more. Make sure you check it out daily!


Quote of the Week

"There have been some ups and downs. I've not always had it my own way. That's the way racing is supposed to be." - Lewis Hamilton


The Last Lap

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With the success of the film "F1", some are calling it one of the best racing films ever made. But there is another film that preceded it by 59 years. That film was Grand Prix. If you have not seen it, you owe yourself a favor and watch it. Sure some of the acting is a bit cringe but the cameos of F1 drivers and seeing the Monza banking is reason enough to seek it out. This article from Motorsport Magazine explains what makes it great: Grand Prix — the game-changing film.


To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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