Getting Started With Motorsport Sponsorship
Aug 12, 2025 10:01 am
Hi ,
I am on vacation so News Racers Can Use is quiet this week but posting will resume on August 18th. Until then, this is what I covered last week. Enjoy!
Porsche Cars GB Begins 2026 / 2027 Junior Driver Search
Porsche Cars GB has kicked off their search for the 2026/2027 Junior Drivers, and if you missed it, last week’s Driver Development Roundup has the essential details on how to apply. Plus, you'll find a comprehensive guide to getting started in motorsport, insights into how TC Lite is helping young drivers break into touring cars, and the inspiring journey of Torsten Gross. Don't miss out on this exciting content—check out the full post now!
Getting Started With Motorsport Sponsorship
This month, there's an exciting webinar focused on getting started with motorsport sponsorship, and you can find all the details in last week’s edition of the Business of Being a Race Driver. You'll gain insights into the importance of demonstrating your value and discover why customer racing is poised to become a significant trend in motorsport sponsorship. Don't miss out on this opportunity to elevate your understanding!
FIA Formula Regional European Championship Introduced for 2026
The FIA Formula Regional European Championship is set to debut in 2026, and you can catch all the exciting details in last week’s Racecraft & Race Cars Roundup. Additionally, there's a beginner's guide to data analysis, a helpful focus trick for on-track performance, and much more! Be sure to check it out here!
Using the Sim to Prepare for the 2026 F1 Car
Last week’s Sim Racing Roundup features an insightful discussion on how to use the simulator to prepare for the 2026 F1 car. Additionally, there's a captivating video that explores the realism of iRacing and Le Mans Ultimate from the perspective of a real-world racer, along with plenty of other exciting content! Be sure to check it out!
Formula E Gen 5 Could Be On Par With F1 Soon According to CEO
In an exciting development for electric racing, Formula E CEO Jeff Dodds confidently asserts that Gen 5 race cars may soon compete with Formula 1 machinery. Last week’s Sustainable Motorsport Roundup delves into how these advancements are influencing the future of Formula E, along with the latest innovations in sustainable motorsport worldwide. Don’t miss out on these valuable insights into the eco-friendly racing landscape!
Sim to Sponsor: How Sim Racing Brands Are Accelerating Real-World Careers
Last week, Larry Velasquez explained how sim racing brands are accelerating real-world motorsport careers and how this applies to you. Click here to read his thoughts.
Liberty Media Posts Big 2nd Quarter F1 Numbers
Liberty Media has reported impressive figures in their 2nd quarter financial results, and you can find all the insights in last week’s Business of Motorsport Roundup. Additionally, I’ve included team reactions to Fox’s acquisition of a stake in IndyCar, upcoming schedule plans for the World Rally Championships, and an exploration of why exit clauses in F1 contracts hold more significance than monetary aspects. Be sure to catch up on this essential information!
The Week Ahead
As I am away on vacation, there will be no posts this week. Regular posting will resume on August 18th.
Quote of the Week
"When you have a dream and a passion, nothing can stand in your way."
Roger Penske
The Last Lap
Teams and drivers from the UK dominate the history books when it comes to the world championship, but things looked very different when it all began. Autosport Plus explains why Britain’s role in Formula 1 endured a troubled start.
"BRM’s breakthrough world championship win had come in the 1959 Dutch GP and was “just about the best tonic that motor racing could have had."
To your success on track and off,
Mark Boudreau
Motorsport Solutions Architect at Motorsport Prospects