The Event Isn't the Product

Hey ,Have you ever noticed how some people seem to host event after event after event...Yet never seem to build momentum?Every webinar feels like a fresh start.Every summit requires another massive promotion push.Every launch depends on finding a new...

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Jun 15, 2026
Community vs. Events: What We Discovered This Week

Hello / Virtual Summiteer!Friday's (06.12.2026) conversation started in a way that many of our sessions do wandering through life, current events, business, communities and a few unexpected rabbit holes.But eventually, we landed on the question of t...

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Jun 13, 2026
🀝 Virtual Summiteers Today at 10:00am ET

Good Morning, Virtual Summiteers!Just a quick reminder that we'll be meeting today at **10:00 AM ET**.https://meetn.com/virtualsummiteersToday's discussion topic:🀝 Are Communities Replacing One-Off Events?We'll explore an interesting question:If you...

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Jun 12, 2026
Most Event Reports Miss the Point

Hey !How many people registered for your last event?How many attended?How many engaged in the chat?Those are usually the first numbers event marketers report.They're also the numbers executives care about the least.Because when budgets tighten and le...

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Jun 10, 2026
We're Live in 1 Hour: The Event ROI Problem

Hey !We're going live in just one hour.Today's Talk Virtual conversation focuses on a question every SaaS marketing leader eventually faces:How do you prove the ROI of virtual events?Executives aren't asking for attendance reports.They're asking abou...

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Jun 09, 2026
The Most Valuable Marketing Question We Asked This Week

Hey there !This week, I asked a group of entrepreneurs, marketers, podcasters and community builders a simple question:What's one experiment you're running in your content or events this month?Sounds straightforward, right?What followed was a fascina...

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Jun 08, 2026
Virtual Summiteers Today at 10:00am ET

Hey / Virtual Summiteer!Just a quick reminder that we're meeting today at 10:00 AM ET.Today's conversation starter:πŸš€ What are you testing right now?Question:"What's one experiment you're running in your events, community or content this month?"This...

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Jun 05, 2026