Your story isn't broken. your structure is.
May 08, 2025 12:46 am
You followed all the advice.
Polished your portfolio.
Rewrote your resume 12 times.
Applied to 40 jobs a week.
And still… silence.
No callbacks. No interviews. No clarity.
It’s not because your work isn’t good.
It’s not because you’re not talented.
It’s because you’re stuck in a broken system built for volume — not resonance.
Here’s the truth:
→ Portfolios don’t get interviews. Stories do.
→ Applications don’t get offers. Relationships do.
→ Random tweaks don’t build trust. Structure does.
This is where the UXCP philosophy flips the table.
Instead of fixing what’s not broken — we build what’s missing:
A structured, 7-step system that turns your skills into a magnetic story.
Let’s break it down:
Step 1: Grab their attention
You only get one shot to stand out.
Most intros sound like: “I’m a UX designer passionate about users.”
Translation? Noise.
But when you open with a bold, value-driven line?
You hook them instantly.
→ “I help fintech teams reduce churn through user-driven onboarding design.”
That’s a story. Not a job title.
Step 2: Address their job requirements
This isn’t about checking boxes.
It’s about showing them: “I’ve solved your kind of problem before.”
→ Map your past wins to their needs.
→ Use specifics. Show evidence.
→ Speak their language — not your own.
Step 3: Highlight your relevant skills
Forget listing tools like a checklist.
Instead, spotlight the 2–3 skills that move the needle for this role.
→ Prioritized user journeys for faster conversions?
→ Prototyped and validated 3 versions in 10 days?
Now you’re talking impact.
Step 4: Showcase related experiences
Here’s where most portfolios fall flat:
They focus on what you did, not what changed.
→ Before/after stories beat process docs.
→ Context, challenge, action, result — every time.
Step 5: Reveal your unique strengths
Every designer has UX skills.
What they don’t have is you.
→ Maybe you bring PM intuition.
→ Or a rare mix of research + storytelling.
→ Or lived experience with underserved users.
When you name this clearly — you become unforgettable.
Step 6: Bring in the backup (referrals & testimonials)
Think of this like social proof with soul.
→ A past manager’s words can shift a hiring manager’s doubt.
→ A referral shortcut saves you from ATS hell.
And here’s the kicker…
Step 7: Seal the deal
Most people stop at “Thanks for considering.”
But your call to action is your closer.
→ Suggest a next step.
→ Offer to share a specific portfolio piece.
→ Show that you want this conversation, not just any conversation.
Because that’s how real trust is built.
This isn’t a job hunt. It’s a story arc.
One that starts with clarity, builds with resonance, and ends with you landing a role you’re excited to wake up for.
Your story isn’t broken.
Your structure is.
Reply back to this email — what’s your take?