You’re scrolling through LinkedIn, watching peers announce promotions, salary jumps, and new roles at your dream companies. You tell yourself, “I could do that. I deserve that.”

But then you look at your own career path. It’s a patchwork of projects, random applications, and sporadic outreach. You’re hustling, but it feels like running in place.

If this sounds familiar, you’re not alone.

Many UX professionals I talk to say they’re aiming for that coveted senior role or a “dream job” at a top-tier company. They want bigger paychecks, more impact, and to finally step into the spotlight.

But here’s the contradiction: They aspire to these advanced roles yet have no structured plan to get there. They’re winging it. Shooting in the dark. Hoping the right opportunity will somehow “find them.”

Here’s the hard truth: You don’t get hired for senior roles by being reactive. You get hired by being strategic.

Why Most Designers Stay Stuck in Mid-Level Roles

Imagine this: You’re a hiring manager at a top-tier company. You’re looking for a senior UX designer to lead a critical project — someone who can drive outcomes, manage stakeholders, and strategically impact the business.

What are you scanning for?

Not a list of tasks. Not a portfolio packed with pretty screens. You’re scanning for a story. A clear, compelling narrative that says, “I know how to move the needle. I’ve done it before, and here’s the proof.”

But what do most designers do instead? They present themselves as busy workers, not impactful leaders. They focus on what they did instead of what they changed.

And here’s the kicker: Even if they do have the right skills, they lack a structured roadmap to showcase them. They dabble in networking. They tweak their portfolio endlessly. They jump from one application to another without a consistent strategy.

It’s career spaghetti — throwing everything at the wall to see what sticks.

The Real Reason You’re Not Landing Senior Roles

It’s not a lack of skill.

It’s not a lack of experience.

It’s a lack of a clear, actionable plan.

A plan that shows exactly how to identify your dream roles, connect with decision-makers, and position yourself as the obvious choice — without relying on blind applications or hoping to get noticed.

Here’s what this looks like:

• Targeting Your Dream Network: Identify 10 companies you genuinely want to work for. Map out key decision-makers and start building relationships before roles even open up.
• Reverse-Engineering Your Dream Role: Instead of applying to random roles, reverse-engineer your job search. Analyze job descriptions for senior roles. Identify the specific problems these companies need solved and craft your narrative around solving them.
• Building Proof of Impact: Instead of listing every task you did, build case studies around measurable outcomes. How did you increase conversions, reduce churn, or streamline workflows? This is what decision-makers care about.
• Strategic Outreach, Not Scattershot: Stop blasting resumes into the void. Instead, send targeted pitches that speak directly to a decision-maker’s pain points.
• Staying Top of Mind: Follow up. Stay in touch. Position yourself as a go-to solution provider, not just another resume in the pile.

What Happens If You Don’t?

Every time you apply blindly to a senior role without a strategic plan, you reinforce the perception that you’re just another mid-level designer. You become another “doer,” not a driver of outcomes.

You train hiring managers to overlook you.

And when you do land interviews, you’re scrambling to “sell yourself” instead of confidently articulating your value — because you never took the time to map out a clear, compelling career narrative.

So, here’s the question: Are you ready to stop playing career roulette and start being strategic about your next move?

If you’re nodding yes, it’s time to rethink your approach. Because hustling harder won’t close the gap between where you are and where you want to be. But a strategic, proven roadmap will.

Ready to map out yours? Let’s talk.