Andrea spent nine years in academia.

She had a PhD in Architectural Theory.

She was an expert in critical thinking, research, and problem-solving.

But when she considered switching to UX, she felt stuck.

👉 Would hiring managers take her seriously?

👉 Did her background even translate to UX?

👉 Would she have to start from scratch?

She wasn’t lacking skills. She was lacking clarity.

When we worked together, I helped her realize something important:

📌 UX isn’t just UI and wireframes—it’s about thinking, analyzing, and problem-solving.

📌 Her research expertise made her a strong candidate for UX research.

📌 Her ability to structure complex ideas gave her an edge in information architecture.

Once we repositioned her experience, everything changed.

🔥 She stopped seeing her PhD as a weakness—and started using it as a competitive advantage.

🔥 She gained clarity on how to talk about her skills in a way hiring managers understood.

🔥 She felt confident and ready to apply for UX roles—without “starting over.”

Here’s the truth:

📌 Your past experience isn’t a roadblock. It’s your biggest asset—if you know how to position it.

If you’re transitioning into UX and feeling lost on how to frame your skills, DM me “SWITCH” and I’ll share the framework we used.