You've probably perfected your applications like I did.

Resume tailored to every single job description. Portfolio optimized for each company's style. Cover letter that hit every keyword.

I thought if I could just get good enough at applications, the interviews would follow.

100+ perfectly crafted applications later...

3 interviews. Zero offers.

You might be experiencing something similar.

Despite doing everything "right," the response rate doesn't match the effort.

I felt like I was missing something fundamental.

Like everyone else had access to some secret I didn't know about.

Then something unexpected happened at a networking event.

(Yes, I used to be that person standing awkwardly in the corner, too.)

Someone mentioned their company was looking for a designer.

No job posting. No application portal. No ATS system.

Just... a conversation.

That conversation led to my first real design role.

And it got me curious.

If this opportunity existed, how many others were out there that I'd never see on LinkedIn or Indeed?

Turns out, the design industry has shifted dramatically.

85% of roles get filled before they're ever posted publicly.

Not because there's some exclusive club keeping people out.

But because hiring teams - from startups to Fortune 500s - are overwhelmed by application volume and prefer people they already know, trust, or who come recommended.

It's human nature. Lower risk. Faster process.

You've felt this shift.

Even with strong portfolios and solid experience, something feels different about how roles get filled now.

The online application process exists for the roles they can't fill through their networks.

Which means when we only apply online, we're competing for what's left over.

The most competitive portion of the market.

What if there was a way to access the other 85%?

This is what we'll explore in Thursday's Mid-Year Career Review workshop.

How to build genuine relationships without feeling fake.

How to position yourself for opportunities before they're posted.

How to stop competing with hundreds and start conversations with individuals.

7:30am SF | 10:30am NY | 3:30pm London | 10:30pm Singapore

Reply "Conversation" if you want the details.

Joseph

P.S. That networking event conversation? It taught me more about career strategy than any resume guide ever did.