Sarah had a solid UX background.

Her skills were good. Her portfolio looked polished. She was getting interviews.

But every time? She stalled at the second round.

📌 She couldn’t pinpoint why.

📌 Hiring managers gave vague feedback.

📌 She was stuck in the “almost hired” loop.

And that’s when we uncovered the problem:

Sarah was playing it too safe.

Her portfolio and interview responses were too generic.

She was saying what she thought hiring managers wanted to hear.

But she wasn’t differentiating herself from other candidates.

Here’s what we changed:

1️⃣ We refined her interview pitch.

• Instead of listing tasks, she focused on business impact.

• Every answer tied back to how her designs improved outcomes.

2️⃣ We made her portfolio stand out.

• Case studies shifted from “What I did” → “How my work drove results.”

• She backed up her work with data and insights.

3️⃣ We framed her experience with confidence.

• She stopped underselling herself.

• She clearly communicated why she was the best fit.

The result?

🚀 More callbacks.

🚀 A higher interview-to-offer rate.

🚀 Finally breaking past the second-round rejection.

If you’re getting stuck at the same stage of interviews, it’s not your skills.

It’s how you present them.

Want my best UX interview framework? Reply with “pitch” and I’ll send it over.