How Joscelyn went from overlooked to interview-ready

Feb 05, 2025 12:41 am

Joscelyn was stuck.


She knew she had potential as a designer.

She had projects to showcase.

But when she applied for jobs? Silence.


She didn’t know what hiring managers were really looking for.

Her portfolio felt scattered.

Her resume didn’t tell a clear story.


And that’s why she wasn’t getting callbacks.


The Fix: Strategic Positioning


We worked together to reframe her brand so she stood out:


Clarified her unique value → What made her different from other candidates?

Reorganized her portfolio → Focused on storytelling & measurable results.

Restructured her resume → So hiring managers instantly saw her strengths.


Once she positioned herself strategically, things changed fast.


📌 Stronger personal brand

📌 Better quality interviews

📌 Clearer career direction


Joscelyn didn’t need more experience. She needed better positioning.


Hiring managers don’t hire the best designer. They hire the designer who presents themselves as the best fit.


If you feel stuck like Joscelyn, it’s time to fix your positioning.


Reply “Position Me” and I’ll send over my top strategies.

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