Standing at King's Cross Station last year, watching someone sprint after their runaway luggage cart.

Classic mistake.

They loaded it up with three massive bags, gave it one push, and expected it to roll smoothly in the right direction.

Instead, it veered left, picked up speed, and nearly took out a family with coffee.

The person chasing it looked exactly like every designer I've coached who's been "pushing" their job search for months.

They load up their approach with everything they think hiring managers want.

Perfect portfolio. Polished LinkedIn. Generic cover letters for 47 different companies.

Give it one big push by applying to everything posted this week.

Then wonder why their career cart keeps veering into dead ends.

Here's what I noticed about the luggage cart situation:

The person who succeeded wasn't pushing harder.

They were steering continuously.

Small adjustments. Constant course correction. Eyes on the actual destination.

Same principle applies to landing your dream design role.

Career Chasers load up their cart and push as hard as possible.

Career Creators steer strategically toward specific companies and people.

The steering happens through targeted outreach to hiring managers.

Real conversations about actual problems you can solve.

Building relationships before roles are even posted.

It's not about pushing harder with more applications.

It's about steering smarter with better connections.

The person with the luggage cart eventually got to their platform.

But they were exhausted, stressed, and nearly missed their train.

The person who steered their cart calmly walked onto the Hogwarts Express right on time.

Which approach sounds more appealing for your career?

If you're tired of pushing your job search cart in random directions, this is exactly what we work on in Career Creators.

We help you identify the exact companies where you want to work, map the key people who make hiring decisions, and create strategic outreach that gets you noticed.

No more random applications. No more hoping your cart rolls in the right direction.

Just clear steering toward opportunities you actually want.

Reply "Details" if you want to learn how we can help you steer your career cart directly to your dream role.

Joseph

P.S. Yes, that's actually me at the Harry Potter studio tour. Sometimes the best career insights come from the most unexpected places.