Hey ,

This week is a pretty light week since I have been on the road since Saturday. Somehow though, I did make progress that I'll talk about, and more importantly, I learned a lot of neat things that I want to share!

First though, updates! If you hop over to reko.day you'll notice there are changes to the site. I'm tweaking it constantly to see if I can entice more people to sign up. For those new here, the sign-ups are part of an experiment that I'm running to see how much interest there is in reko.day. If enough people sign up, I keep going. If not, I have to re-evaluate.

Something you can do to help is replying back to this and let me know what made you sign up!

I also got a little bit of work done on the mobile app, but not enough to record another video. Hopefully, that will be next week. As I make progress, there are lots of interesting situations I have to add to my to-do list. One example is, let's say you're sick and can't go to your pickup. How will I make it easy to reschedule?

Now, on to things that I learned this week listening to audiobooks while driving 2176 miles.

One of those books was The Secret Life of Groceries.

It was an interesting listen and covered so many perspectives and aspects of how we get food in America. It is, without the typical overuse of the word, awesome.

Bottom-line is that I feel great about attempting to build reko.day!

Here's a small sample of things that stood out to me from that book.

• Produce, like apples, can be stored for over a year before winding up on a shelf.
• People who want their products in grocery stores often have to pay to do it.
• The FDA is not able to inspect or enforce rules or safety laws, which created a whole industry of independent audit and certification which is arbitrary.
• Most of what people see and believe about food and stores are just marketing (Trader Joe's and Whole Foods are good examples).
• Over 50% of shrimp in the US comes from Asia where there has been a long-standing humanitarian crisis involving slavery supporting shrimp.

Anyway, it really is fascinating, sometimes tragic, sometimes wonderful. After 9 hours of listening to the book, it left me feeling like reko.day is something we need now.

If you have any thoughts, questions, or comments, just reply back and I'll get it!

Sincerely,

Ryan