Happy Friday,

A friend sent a picture of a 5lb massive jug of honey his wife bought him at a local supermarket.

What, your friends don't send you pictures of honey?

It might be because I'm an amateur beekeeper.

Anyway, honey is one of those things that people tend to love universally, and so of course, there is big business involved. Did you know, for example, that there are some pretty relaxed rules when it comes to labeling honey? For example, a lot of honey is sourced and mixed from places like Mexico where they can cut honey with sugar water. Further, designations like raw, pure, and organic don't really have meaning for honey.

So those jars of honey you buy at the store could be a lot more marketing than honey.

I bring this up because if we can get reko.day to take off, you'd be able to get ahold of local honey from crazy beekeepers like me. That same local honey would also contain local pollens that help your body with seasonal allergies. Sugar water doesn't have that effect.

There's another side to this too, which is when things have to happen at a large scale, they tend to get more about consistency and scale than quality. Here's a video of Michael Pollan, author of The Omnivore's Dilemma giving an example using McDonald's french fry.

Watch the video.

Sincerely,

Ryan