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Once upon a time....

Kee Hart Marketing started as a side hustle in 2018 and my emphasis for clients was on FB and IG, particularly IG stories. I posted for most clients 3x a week and things were good.

As time went on, I started to realize this wasn't enough and people weren't engaging with the content. I did some research and learned the importance of engaging on the app each day for clients, thus another service was added.

At the end of 2020, I became aware of the up-and-coming power of Tik Tok. I got on it personally and started to learn as much as I could about it. My first Tik Tok management client came on board in the Spring of 2021 and we haven't looked back since.

The results we can get clients using Tik Tok, Reels and YouTube Shorts FAR outperform anything we get with static images.

With this knowledge, I made a choice. Starting this month, we are no longer taking on clients without video in their packages. Video opens the door for opportunity on social media.

I say all this to say, if you're trying to make an impact on social media in 2022, video is the way to go. And if you're really struggling with the idea of video, message me back, I'd love to help you out!

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Content ideas for 12/20-12/24

Be a good steward of your Reels saved soundbank.  We have talked about doing Reels sound research and saving sounds to use for later.  If you did this, there is a chance there are some sounds in your Reels sound bank that you liked, saved, but just have not used. That's a good thing!  Instagram will notify you under your heart/like tab if you have a Reel sound saved that is suddenly trending. That's the time to get on the trend!  IG knows what they are talking about, so it's a good sign when you get notifications from them like that. Don't let the opportunity pass you by!

Mon 20-.  Today, check your soundbank for unused sounds and use them! If you don't have any sounds saved tab, then it's time to add some! Go to the Reels explore tab in the bottom center of the screen and start scrolling.  Instagram loves it when you like and comment on others' Reels, and now and again, IG will send a friendly pop-up text bubble thanking you for engaging on Reels and how it helps them curate your experience. Isn't that nice of them? Like and comment to enhance your experience but don't forget to save sounds you love by clicking on the sound title and save bar.

Tues 21- #FirstDayofWinter  There are so many great seasonal songs and sounds floating around on social media right now.  Not to mention how great this hashtag is!  Film yourself doing things that make you happy this holiday season and put it to the holiday sound that feels right to you!  You got this!

Wed 22- Let's talk about the importance of the Reels saved sounds when it comes time to be creative and make a Reel. Suppose you have a sound you like but cannot think of a way to mold it to your brand. Go to the Instagram search bar and type your sound to search under the audio tab.  This will allow you to view videos others have created with the same sound and give you some ideas and prompts to get the creativity flowing. Don't forget to have fun!

Thurs 23- #NationalReGiftingDay A fun Reel for sure.  Find a friend or an employee who will play along acting out this hashtag for you and think of a funny way to tie it into your branding and business.  Need some assistance?  I got you.  Click here!

Fri 24- #NationalEggnogDay This is a great hashtag to participate in if that's what you are into!  If not, it just happens to be Christmas Eve and Christmas tomorrow, so post something that makes you happy and warms the hearts of your followers and clients and make sure to wish them all the best this season!

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Are you ready for the 2022 or do you need a bit of social media support? We can help, just message me back!

Talk soon!

Jen McKee

P.S. Did you know I offer a paid referral fee? Do you know someone who needs social media help? If they become a customer, you get paid too!

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Did you miss out on Effortlessly and want to know when it's available again? Reply back and I'll put you on the waitlist.