,

I never expected Tik Tok to be the search engine that it’s become, but it did! Even as little as a year or 2 ago, you could “get away” with solely relying on Google to keep your calls coming in. But staying at the top of Google usually means giving your PPC company LOADS of money only to find your phones aren’t ringing and your competition is fierce.

Even crazier, younger generations are not relying on Google to find the companies and products they want. Nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google's internal data.

Thankfully, this doesn’t have to be a massive road block. Social media is the perfect place for you to stand out from your competition because of who you are.

Here are 10 ways you can use social media to get seen and get sales- and stay relevant when people are searching for what you offer:

✅You have a chance to tell your whole story

✅You can get to know your customers

✅You can involve your community in your content with giveaways and questions

✅Organic social media is free to post on

✅You can make your team feel special by bragging about them

✅This will help you recruit better team members

✅You can show off your branding

✅You can tell stories about how you’ve helped customers, the community and team

✅You can connect with other local businesses

✅You can test content to run ads with

If you’re not sure where to start, this is what we do. Reply back and let's see how we can support you.

Jen

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P.S. Time to add video to your social media strategy? Get started on Tik Tok today with the 4-Day Tik Tok Bootcamp.

Get lifetime access to an incredible resource for your marketing, your messaging, and how to apply it to see success on Tik Tok.