This is going to make your life so easy.
Apr 14, 2021 5:31 pm
Hello ,
Have you been showing up online recently? Meaning, are you actively posting to a social channel to promote your goods or services? It can feel like so much. But also, sometimes you just have to jump in.
Here's a few tips:
👉 What do you know about? Come up with 3-5 topics you talk about. Those are your content pillars.
👉 Print a monthly calendar and fill in important dates (holidays, sales, launches).
👉 Put your content pillars in the rest of the days. Be sure you have personal branding days in there.
👉 Each week, go to your calendar. You already figured out what you're going to talk about. Now create all the content (videos/graphics/posts) for that week.
👉 Get it scheduled!!
👉 Done! Focus on engaging and stories throughout the week.
If you still aren't sure what to do or how to start, reply back or schedule a call with me. Let's chat about it.
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Each week I curate some of the most interesting topics in digital marketing. Here's what I found this week. :)
Oh my gosh guys, I read this article and immediately thought of YOU! As you know, I'm a huge advocate of Tik Tok and short form video content. This article is showing the types of content that an older generation is likely to consume, specifically a list of hashtags parents are likely to use vs. non-parents. Can you create a channel around any of these that is relevant to your brand?
If the answer is no, I'll break it down for you. Most adults are still on Facebook and YouTube, though the time spent on Facebook is decreasing, it's still checked almost everyday. Reddit is trending upward in use, and should be looked at as a potential platform for marketing. This article takes a DEEP dive into a ton of data surrounding how different age groups are using social media. So incredibly interesting.
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Maybe you didn't take time at the beginning of the month to think about your content. It's ok, I got you covered for next week.
Here is your Content Ideas for April 19th-23rd
Monday April 19th- Getting in front of the camera is always intimidating, but your followers will feel more connected, and you help drive your brand with personal interaction.
Tuesday April 20th- Its #NationalLookAlikeDay This is an excellent opportunity to get personal with your community by finding your or a willing staff member to find their doppelgänger online, use the layout app and post a side by side comparison and ask your audience what they think!
Wednesday April 21st-The middle of the week is a great time to TRY one new thing. Social media marketing is constantly changing. It’s important to learn even just the basics of trends, technology, and the all infamous algorithm. This humpday, challenge yourself to a photoshoot with only your phone and the built-in self-timer. Find a good prop for your phone to sit on or get fancy with a tripod. Don’t know how to use the timer on your phone? Google it! Set the timer on your phone and strike a pose showcasing your talents or making eye contact with your clients to send your message home. Getting in front of the camera is always intimidating, but your followers will feel more connected, and you help drive your brand with personal interaction.
Thursday April 22nd- Earth day! This makes posting super easy. Share a peaceful shot of nature and add an insightful quote or share a cause near and dear to your heart. Make it meaningful and prompt your readers to find their way to love the earth on #Earthday
Friday April 23rd- It’s #LoversDay today, and it’s always good to jump in on these hashtag bandwagons. If you go to search these hashtags yourself, it’s pretty clear that they are trending. People love a day to celebrate! Share a happy Friday snapshot with your lover!
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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!
I'm so happy you're here!
Jen McKee
P.S. Did you know there are 2 ways I can help you and support you as you continue to build on Instagram. I have both a done for you program and a done with you.
The done for you program takes everything completely off your hands for you and I take care of all of your content and relationship-building on social media. Leaves you stress-free and no longer worried about showing up online. Plus, I elevate your presence and help your business grow.
The done with you program is when we work together. I am beside you for accountability, as your strategist and your thought partner. I cheer you on and keep you on track as you learn to feel confident and clear about your social media content.
