This is exactly what is happening for one of my ads clients, but you're going to be surprised when I explain how, .

A lot of business owners start to question the importance of their organic presence. There isn't always a direct, easy to see return on organic strategy so a lot of times were tracking followers or engagement.

Well, if you hope to sell to your followers one day, that engagement and amount of followers can be HUGE. Like in the case of my ads client.

She has spent a lot of energy pouring into her community with free content and consistently showing up. She has built a ton of resources and turned it into an email list with over 9,000 people.

So when we turned these ads on, targeting JUST people who have interacted with her account on Facebook & Instagram and her email list, the results have been Ah-Maze-ing! Like an almost 25x return on ad spend. Tell me you wouldn't want these results too?? Well, you can start with your organic posting.

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Here's some tips for what to post in the next week. April 12th-16th

Monday, April 12- April has a laundry list of National and International Observances. Use this as an opener for the week and an opportunity to utilize the associated hashtags. Out of everything listed, there has to be one that resonates with you whether you are a mom blogger, CEO, or an e-commerce business owner. To name a few, April is International Guitar Month, Keep America Beautiful Month, National Autism Awareness Month, National Decorating Month, National Garden Month, and National Pet Month, and National Volunteer Month. Get the entire run down here and take your pick!

Tuesday, April 13- Take some time today to share your service with your followers and the easiest way to contact you. If your business makes house calls, introduce yourself or a valued employee and let people know the best way to book with you. If you are a mom blogger, do you offer encouragement, education, or coaching? Talk all about it and then prompt your readers to respond. This call to action could include a comment below or to use the link in your bio to learn more. Direct them to stories if you want to be interactive with polls or quizzes. Present the problem that your brand strives to solve and encourage your followers to connect with you in the best ways possible.  

Wednesday, April 14- It’s #humpday, and you can chime in with this hashtag or leave it be. Either way, it’s time to check in on that once-a-week video. Are you having fun creating video content? Need some ideas, inspiration, or a cheerleader? Reply back, I would love to help!

Thursday, April 15- Today is #GetToKnowYourCustomersDay and National #HighFiveDay; take a moment to make eye contact with your camera and give your followers a high five. Throw your phone on a tripod, grab your Bluetooth button and get creative with your high five poses! Don’t forget to plug in these high-ranking hashtags and engage with your community. 

Friday, April 16- It’s Spring, it’s the weekend, and Earth day is coming up next week! Now is a great time to challenge your audience to enjoy the outdoors and get involved in their local community. Highlight any contributions your brand has made or educate your audience on community or environmental issues that are important to your brand’s core. Selfies in green spaces or picnic blanket flat lays at the park are a great way to bring these talking points to life.

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Spring has Sprung! It’s a great time to look at the overall color theme of your page aesthetic. Does one color or style of photo dominate your page? Do you have a good mix of images, reels, carousel, and IG TV? People respond well to eye-appealing organization and design. And always work toward diversifying the kind of content you post. One video per week is a good starting goal. 

If you're struggling to be consistent with social media, you really don't have to do it alone! Schedule a call with me and let's see how I can best support you.

Hope to connect with you soon!

Jen McKee