Hello ,

Do you have a plan for creating content? If you just sit down every day and think, what do I want to say? You probably struggle. My mentor Rachel Pedersen describes it as "what is my ideal customer crying about?" Try this instead:

1. What is your goal with social media? Send them to your freebie, book a call, buy my product, get booked as a speaker...
2. What topics do I want to be known for? list 3-5
3. What questions is my customer asking about these topics? Find these at answerthepublic.com, Facebook groups that they're in, Quora or Reddit or even searching YouTube, Google and Tik Tok
4. Take your 3-5 topics, answer 1 question for each, add a call to action of how you can help your ideal client even more.

The above is a framework you can use every week to batch create or every month to build out a content calendar.

Using trends like the ones below gives you a jumping-off point to create the content around. With trends you don't have to start from scratch, you start with the sound and use them to create your content.

Speaking of sounds, here are some that are trending on Tik Tok right now:

First link- the sound; number- how many times the sound has been used; ideas about how to use it; 2nd link- example

https://www.tiktok.com/t/ZTRtKawk2/ It's you babe- trending again what is a question that the answer is the user keeps getting it wrong ex: "When you can't figure out why your videos on Tik Tok never do well" https://www.tiktok.com/t/ZTRtKDtuP/

https://www.tiktok.com/t/ZTRtKACdp/ old sweet romatic sound- could be good to tell a story https://www.tiktok.com/t/ZTRtKfJwu/

https://www.tiktok.com/t/ZTRtKCy69/ 2651 Why you want to start crying? What just happened? IDK...a video or text on screen that describes something sad or happy or emotional.

https://www.tiktok.com/t/ZTRtK9Xsu/ 25.6K use the capcut template and add text on screen to share a controversial take on something https://www.tiktok.com/t/ZTRtK9Hj4/

https://www.tiktok.com/t/ZTRtKXVRB/ 335.2K Denial is a river in egpyt- transition thirst trap- could use it to show a before and after of your product or services

https://www.tiktok.com/t/ZTRtKuyKB/ 37.7K Ansestor trend- 2 character skit. What are you doing that your ancestors would never understand. See the video example https://www.tiktok.com/t/ZTRtKBucK/

https://www.tiktok.com/t/ZTRtKDfu1/ 13.4K goes with the video of the little girl giving a thumbs up. Video or pic with text on the screen describing something you want to do https://www.tiktok.com/t/ZTRtKDX9f/

https://www.tiktok.com/t/ZTRnejPQS/ 582.9K used to show something that you love- relationship, thing. something pretty, food https://www.tiktok.com/t/ZTRnejuJh/

https://www.tiktok.com/t/ZTRnJEWj4/ 21.3K Being used to describe hard past and a good present. https://www.tiktok.com/t/ZTRnJTPdU/

https://www.tiktok.com/t/ZTRnJvQXY/ 3.5K super easy dance- could be done in front of branded backgrounds. text on the screen of what you should be doing versus dancing https://www.tiktok.com/t/ZTRnJwxGb/

https://www.tiktok.com/t/ZTRnJTKK7/ 17.1K text on screen describing who's trying to reach you while you're completely zoned out https://www.tiktok.com/t/ZTRne6GcH/

https://www.tiktok.com/t/ZTRnJTqx1/ 10.2K text on screen that describes a situation you're going to want to run from (or your ideal client will want to run from)"when you see ______" https://www.tiktok.com/t/ZTRneRbn8/

Tutorials for posting trends:

https://www.tiktok.com/t/ZTRADKkKg/?k=1 - Step 1- Posting your first video

https://www.tiktok.com/t/ZTRADKnsp/?k=1 - Step 2- Editing text and video

https://www.tiktok.com/t/ZTRADEubo/?k=1 - Step 3- Using sounds

Let me know if you have any questions!

Jen

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