Work with Jen

Ok, ,

We're gonna do things a bit differently this week.

But first, storytime:

I recently started managing a TikTok account for a client. Obviously, if you've read my past emails, you know I fully believe in the power of organic reach on TikTok. But, I hope you know by now, nothing happens overnight.

So this client started this account before I started working with them. They were posting videos without much strategy. The videos were appealing to other professionals in their industry, but that is not their client.

When I took over (just, 2 weeks ago), I knew we needed to shift this. It's great to get engagement because it lets the platform know we create good content. But also, aren't we creating content to market our business to our potential customers? (The answer is, yes!).

So we shifted with strategy. And Monday, we got to ride the wave! My client texted me to let me know we were Tik Tok famous! That one video got almost 1.8K likes, over 50 comments, shared almost 400 times and we gained over 250 followers in 12 hours.

So why does this matter, aren't these just vanity metrics?

This matters because why do we create content? For people to see! If we don't have followers and views, our marketing efforts are in vain! So I don't believe these are vanity if they are going to help us reach our goals.

What was different about this video versus all the others?

Honestly, I believe that some of it was luck. Sometimes, you get to ride out the algorithm wave!

But there were also some specific things I did.

1. BIG ONE: Catch the viewer's attention in the first second of the video. I added text that left room for interpretation, making people want to watch to find out.
2. We've been consistently posting on the platform and already had some good engagement.
3. We include a CTA in all the videos
4. I spend time engaging with other accounts and answering all comments

Want to see what all the hype was about? Check it out here.

Hopefully, you've gotten some great content ideas in the last few months.

The greatest thing about consistency in creating content is you really learn what your followers respond to and you can start to make more of that.

Rules for creating content:

1. It should align with your brand. Meaning brand colors and fonts. Overall content similar to what you (as a brand) like, believe in, and can teach.
2. It should align with the platform. Not everything can be cross-posted as is. You usually need to edit a little bit differently to get something on multiple platforms.
3. It should be with the times. Video content is queen these days. But know your platform. The types of videos you post on YouTube are quite different than what you post on TikTok.

If you want some ideas on how to best repurpose content, I'd love to help. Message me back and let's talk!

Just to keep you guys in the loop, here are the upcoming hashtags for next week (there are so many)! Get your content created and scheduled early! You will thank yourself! And what are your plans for Valentine's Day marketing??

February 7 Super Bowl #SuperBowl United States February 10 Royal Hobart Regatta #RoyalHobartRegatta Tasmania, Australia February 12 Chinese New Year #ChineseNewYear

February 7 e Day #EDay

February 7 National Black HIV/AIDS Awareness Day #BlackHivAidsAwarenessDay

February 7 National Fettuccine Alfredo Day #FettuccineAlfredoDay

February 7 National Periodic Table Day #PeriodicTableDay

February 7 National Send a Card to a Friend Day #SendACardToAFriendDay

February 8 Laugh and Get Rich Day #LaughAndGetRichDay

February 8 National Boy Scouts Day #NationalBoyScoutsDay

February 8 National Clean Out Your Computer Day #CleanOutYourComputerDay

February 8 National Football Hangover Day #FootballHangoverDay

February 8 National Kite Flying Day #NationalKiteFlyingDay

February 9 National Pizza Day #NationalPizzaDay

February 9 National Toothache Day #NationalToothacheDay

February 10 National Cream Cheese Brownie Day #CreamCheeseBrownieDay

February 10 National Home Warranty Day #HomeWarrantyDay

February 10 National Umbrella Day #NationalUmbrellaDay

February 11 Get Out Your Guitar Day #GetOutYourGuitarDay

February 11 International Day of Women and Girls in Science #DayOfWomenAndGirlsInScience

February 11 National Don’t Cry Over Spilled Milk Day #DontCryOverSpilledMilkDay

February 11 National Inventors’ Day #NationalInventorsDay

February 11 National Make a Friend Day #NationalMakeAFriendDay

February 11 National Peppermint Patty Day #PeppermintPattyDay

February 11 National Shut-In Visitation Day #ShutInVisitationDay

February 11 National White Shirt Day #NationalWhiteShirtDay

February 12 International Darwin Day #DarwinDay

February 12 National Plum Pudding Day #NationalPlumPuddingDay

February 12 No One Eats Alone Day #NoOneEatsAloneDay

February 13 Galentine's Day #GalentinesDay

February 13 National Cheddar Day #NationalCheddarDay

February 13 National Tortellini Day #NationalTortelliniDay

February 13 World Radio Day #WorldRadioDay

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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!

I am adding on full-time clients right now! There are 2 spots available.

Business owners... are you tired of trying to figure out social media on your own? Are you sick of the trainings, free content, and noise, and ready to stop do-it-yourself marketing and to start making money? I've got you. I'm here to support you, elevate you and your mission, and get you back to doing what you do best! Reply back or book a call here and let's get started.

Thanks,

Jen McKee