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What's keeping you from being consistent on social media?
I think there are a couple reasons trades companies struggle to post on social media- and a lot of it revolves around the amount of content it takes and not really knowing what to get for content.
But having worked with a lot of different companies, in different markets with different teams- here are some things we've seen work.
Here are 12 ways to get content for your plumbing, HVAC or electrical company.
- Hire a photographer
- Put all the photos and videos you already have in a google drive folder or drop box- including ask your team
- Offer incentives for your team to get selfies with customers
- Offer incentives for your team- whoever gets a video or picture that gets the most views/engagement for the month wins x dollars
- Get the before and after photos off your Field Service Management Software
- Have a plan of what you want pictures/videos of (I create a list here you can grab: https://keehartmarketing.com/shot-list)
- Schedule time weekly or monthly to start working on the shot list
- Add it to your team's daily checklist/daily systems
- Purchase tripods and lapels to make content gathering easier
- Hire a local photography/videography student to gather content
- Add it to someone in the office’s job duties to collect content weekly/monthly
- Take pictures of times of celebration/trainings
What has worked for your company? I'd love to know!
Happy creating,
Jen
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P.S. I've got other resources to help you get consistent online!
Q2 Content Calendar: Three months of video and static post ideas created with growth in mind. Forget all that boring, cookie-cutter, stock image stuff. Instead, create content that stands out, gets a ton of engagement and actually grows your business.
Oh ya, did I mention it's only $7! This is a no brainer! Grab it here!
Social Media Case Study: In 2021 we helped our client increase their sales over 30% to $3 million. Here's what we did: I want to see it
Learn how to apply the 5-Step Viral TikTok Framework: This $27 masterclass walks you through the framework we use to create viral videos for our clients over and over. Especially applicable for the trades industry!
Done For You Social Media for 7-8 Figure Businesses: If you want strategy and management to elevate and professionalize your social media presence, apply to work directly with my team: Apply Here
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