Work with Jen

Hello Sunshine!

That's what we are saying again here in San Antonio, TX! It's so crazy how quickly this weather flipped for us. One minute, our houses are below 50 degrees, the next minutes it's 75 degrees outside and we're wearing shorts again.

This all brings me to an important point. Your social media channel is important because it gives you the opportunity to connect with your followers when things aren't "business-as-usual".

Ok sure Jen, so I'll just throw a post up when something important comes up and everything will be fine.

There's a problem with that strategy.

1. If you're not working on actively growing your account, there's a good chance you won't be getting the message out to very many people.
2. If you've been putting up content without a strategy, and people haven't been engaging, most likely, no one will see when you are posting something important.

So here's a quick fix:

Start planning out your content

Start actively engaging on the platforms

And start collecting emails/phone numbers for even more direct outreach.

And if you aren't sure where to start or what to do, that's why you're on my list. Let's talk about a strategy that will work best for your business. Reply back subject line HEEELLLPPPPP!!!!!

Let's switch over to some social media news you can use:

Digital Trends for 2021...yes, please!

Tech.co released a report about where the trends are going. And if you've read any of my emails or consumed any of my content you probably know...Tik-Tok and short-form video content. You can see everything they said here.

How much do influencers cost??

As a small business, partnering with influencers can feel daunting. Who, what, where, how, how much?? Here's my best advice: be kind, do your research (be sure they're a fit for your brand), compliment them, engage with their content, and be upfront about your expectations and intentions from the beginning. When working with small accounts you always have the option to offer gifted product in return for posts. But these people have something very valuable to you. So consider what they are bringing you (advertising, eyes) when they do charge. Here is a very detailed list of going rates per industry.

Hashtags for next week

If you've been here for a while, you know how important I think it is to stay up to date on upcoming holidays and hashtag holidays. It's a fun thing to create content around and tell a little more of your brand story. Here's what's coming for next week, 2/28-3/6. And with us embarking on a new month, head over to this site and check out the month ahead. Remember, you don't have to use all of them. Only use what's relevant.

February 28- National Chocolate Souffle Day #ChocolateSouffleDay

February 28- National Floral Design Day #FloralDesignDay

February 28- National Public Sleeping Day #PublicSleepingDay

February 28- National Tooth Fairy Day #NationalToothFairyDay

February 28- Rare Disease Day #RareDiseaseDay

March 1- National Dadgum That’s Good Day #DadgumThatsGoodDay

March 1- National Fruit Compote Day #NationalFruitCompoteDay

March 1- National Horse Protection Day #HorseProtectionDay

March 1- National Peanut Butter Lover’s Day #PeanutButterLoversDay

March 1 National Pig Day #NationalPigDay

March 1- Plan a Solo Vacation Day #PlanASoloVacationDay

March 1- Self-Injury Awareness Day (SIAD) #SelfInjuryAwarenessDay

March 1- World Compliment Day #WorldComplimentDay

March 2- National Banana Cream Pie Day #BananaCreamPieDay

March 2- National Old Stuff Day #NationalOldStuffDay

March 2- National Read Across America Day (Dr. Seuss Day) #ReadAcrossAmericaDay

March 3- National Anthem Day #NationalAnthemDay

March 3- National Cold Cuts Day #NationalColdCutsDay

March 3- National I Want You to be Happy Day #IWantYouToBeHappyDay

March 3- National Mulled Wine Day #NationalMulledWineDay

March 3 Soup It Forward Day #SoupItForwardDay

March 4- March Forth and Do Something Day #MarchForth

March 4- Marching Music Day #MarchingMusicDay

March 4- National Grammar Day #NationalGrammarDay

March 4- National Hospitalist Day #NationalHospitalistDay

March 4- National Hug a G.I. Day #HugAGIDay

March 4- National Pound Cake Day #NationalPoundCakeDay

March 5- Cinco de Marcho #CincoDeMarcho

March 5- National Absinthe Day #NationalAbsintheDay

March 5- National Cheese Doodle Day #NationalCheeseDoodleDay

March 5- National Dress in Blue Day #DressInBlueDay

March 5- National Employee Appreciation Day #EmployeeAppreciationDay

March 5- National Multiple Personality Day #MultiplePersonalityDay

March 5- National Speech and Debate Education Day #SpeechAndDebateEducationDay

March 5 - 6 National Day of Unplugging #NationalDayOfUnplugging

March 6- National Day of Unplugging #DayOfUnplugging

March 6- National Dentist’s Day #NationalDentistsDay

March 6- National Dress Day #NationalDressDay

March 6- National Frozen Food Day #NationalFrozenFoodDay

March 6- National Oreo Cookie Day #NationalOreoCookieDay

March 6- National White Chocolate Cheesecake Day #WhiteChocolateCheesecakeDay

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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!

I hope you are having fun in your business and your content creation! If you're not having fun, what are you even doing?? :)

Talk soon!

Jen McKee

P.S. I am adding on full-time clients right now! There are 2 spots available.

Work with Jen

Business owners... are you tired of trying to figure out social media on your own? Are you sick of the trainings, free content, and noise, and ready to stop do-it-yourself marketing and to start making money? I've got you. I'm here to support you, elevate you and your mission and get you back to doing what you do best! Reply back or book a call here and let's get started.