In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024. He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a fu...
Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity. I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how m...
When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements. In this episode, you’ll le...
How do some companies churn out consistent, high-quality newsletters while others continue to sputter?The answer is remixing. If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always...
What is the right distribution channel, exactly?LinkedIn? X? Email? YouTube?In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience.I...
Most marketers focus on creating written content, but it is enough?There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the pr...
I’ve got something special for you this week - a podcast swap!This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses un...
We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about...
On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach conte...
On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various form...