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Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan
Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan

In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video...

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May 23, 2024
How to Sell More Digital Products with email - Teacher: Damon Didier
How to Sell More Digital Products with email - Teacher: Damon Didier

In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focu...

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May 16, 2024
Customer Research and Segmentation - Making Content to Match Customer Behaviour - Teacher: Kris Granger
Customer Research and Segmentation - Making Content to Match Customer Behaviour - Teacher: Kris Granger

This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marke...

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May 09, 2024
Content Planning and Creation, how to permanently fix disorderly content - Teacher: Candice Davis-Blackman
Content Planning and Creation, how to permanently fix disorderly content - Teacher: Candice Davis-Blackman

In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understand...

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May 02, 2024
Building Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin Simon
Building Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin Simon

In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing co...

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Apr 25, 2024
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond

In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content crea...

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Apr 18, 2024
What to do if you "COPY" someones content - Teacher: Juma Bannister
What to do if you "COPY" someones content - Teacher: Juma Bannister

In this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similaritie...

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Apr 11, 2024
Super Simple Content Marketing Strategy with the Rule of Threes - Teacher: Lee Densmer
Super Simple Content Marketing Strategy with the Rule of Threes - Teacher: Lee Densmer

In this episode of Useful Content Podcast Lee Densmer shares her insights on creating a successful content strategy with a super simple framework known as the rule of threes. She emphasizes the importance of focusing on the right channels, measuring...

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Apr 04, 2024
Infusing Curiosity Into Your Content - Teacher: Emily Aborn
Infusing Curiosity Into Your Content - Teacher: Emily Aborn

In this podcast episode of the Useful Content Podcast, our topic of infusing curiosity into content, with guest Emily Aborn. Emily discusses the importance of understanding your audience deeply to tailor content that sparks curiosity and maintains en...

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Mar 28, 2024
3 reasons businesses FAIL at Content Strategy...even if they have a good one - Teacher: Juma Bannister
3 reasons businesses FAIL at Content Strategy...even if they have a good one - Teacher: Juma Bannister

In this episode Juma discusses the critical factors necessary for the successful implementation of a content strategy, specifically targeting the transitional phase between planning and execution. Highlighting this episode's uniqueness, it's mentione...

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Mar 21, 2024
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