In this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility fo...
In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Childre...
In this episode of the Useful Content podcast, Juma hosts Tovit Neizer, a business storyteller and owner of the consultancy boutique Yellow Bricks. Together, they delve into the intricacies of effective public speaking. Tovit shares expert advice on...
In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without rel...
In this episode of Useful Content, Mark Schaefer, a globally recognized author and marketing expert, discusses the importance of building brand communities. He explores the concept of community as the last great marketing strategy and shares insights...
In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of buildin...
In this episode of Useful Content, Juma interviews Liam Darmody, the founder of Liam's Brand Stand. The conversation delivers valuable insights into the importance of building a personal brand on LinkedIn. Liam shares his journey from operations to b...
In this second part of the discussion on brand strategy, Juma and Jason delve into the importance of differentiation for businesses. Jason highlights common pitfalls to avoid, such as defining differentiation based on aspects that competitors can eas...
In this episode, Jason Vana, brand and content strategist, discusses the critical importance of brand strategy for businesses. He outlines how perceptions of a brand are built through various touchpoints like policies, contracts, physical locations,...
In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused...
