In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without rel...
In this episode of Useful Content, Mark Schaefer, a globally recognized author and marketing expert, discusses the importance of building brand communities. He explores the concept of community as the last great marketing strategy and shares insights...
In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of buildin...
In this episode of Useful Content, Juma interviews Liam Darmody, the founder of Liam's Brand Stand. The conversation delivers valuable insights into the importance of building a personal brand on LinkedIn. Liam shares his journey from operations to b...
In this second part of the discussion on brand strategy, Juma and Jason delve into the importance of differentiation for businesses. Jason highlights common pitfalls to avoid, such as defining differentiation based on aspects that competitors can eas...
In this episode, Jason Vana, brand and content strategist, discusses the critical importance of brand strategy for businesses. He outlines how perceptions of a brand are built through various touchpoints like policies, contracts, physical locations,...
In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused...
In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in...
In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platfo...
In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video...
