I just finished my 62nd keynote of 2025.
Here’s the exact how I did it:
1. Treated speaking like a professional sport
If you take it seriously, so will the audience.
You are there to deliver excellence. Remember that.
2. Focused on the story
The message does matter.
But story is the Trojan horse for it.
3. Got my energy right
They won’t remember what you said,
They will remember how you made them feel.
People meet your energy before they meet you.
4. Acted like a friend, not an just expert
Be kind to the audience and the event team.
People want expertise, but they also want a friend.
5. Had a BLAST
If you’re having fun, everyone will take your lead.
People want to be around a good time.
Be the person having the most fun.
6. Treated it like a real business
If you treat this like a hobby, your results will be come.
Know your numbers, build your systems.
Build a real business.
7. Partnered with the best of the best
Started working with 20+ bureaus and 75+ agents.
Find people that are on the same mission.
Work together to create magic for clients.
8. Made strategic hires
Intentionally started building the team.
Changed everything.
Buy back your time.
Get to the next level.
9. Invested serious $$$
Your investment needs to match your goals.
Invest heavily and you’ll see it come right back to you.
You may be thinking: “Juan, that is A LOT to remember!”
Yes, it is.
Every year comes with new lessons.
But most never take time to look at them.
Growing in this career comes from having an obsession with creating the best possible experience.
That takes thinking of everything and making each element world class.
For those that do this, the opportunities will surprise you.
Commit to going above and beyond.
Every. Single. Time.
Here’s to an amazing 2026 my friends!
Your friend,
Juan Bendaña
Keynote Speaker | Author of Confident By Choice
WATCH THE VIDEO ➤ https://www.Juanbendana.com
Interested in booking a keynote for 2026? Just fill out this form and we will be in touch!
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