Hey ,

It's been a while. Yes, I know. First off, I want to thank those of you who called and sent me messages. This isn't the first time this is happening. I am thankful to have connected with you in this world. Reaching out is a deep gesture and I don't thank it for granted. 

Why did I take a pause? 

Simple. I am human. Being a thought leader doesn't make me a robot. To think that I posted on Instagram that I was back and immediately It was as if I was sent back to where I am coming from. I got overwhelmed and all this started on my birthday last year - OCTOBER 20. You know what happened. I am genuinely doing all I can to ensure that I come out of that zone because I have to move on. 

What have I been up to? 

Again, I consider this phase an experiment and I found out a couple of things. There are levels to this work thing. 

1. Level of work - Here, you have to be present in order for the business to move. If you aren't there, nothing works. This is the lowest level of work and a truckload of people are right here. 

2. Level of personality - Here, people get to work with you because it's you. You have learnt to make products out of what you offer. You don't necessarily have to be present to enjoy the benefits of work.

3. Level of authority - At this point, you delegate. Train others to stand in. You are the boss. You call the shots. When people can't afford you, they save and sometimes want someone you've trained. A whole lot goes in here, to be honest. 

, I saw level 2 playout for me. I haven't been online actively since last year and people were buying my courses, reaching out for speaking engagements, recognitions were still happening, people wanted my services. Gosh. This made me think deep. How did I get here? What did I do differently? And guess what? I was able to do more, charge more and be more. 

Asides from that, I started working with Utiva (check them out here) as Marketing Manager. I didn't know what to expect. I did a 9-5 for just one month sometime in 2019 (I think) and now this. Prior to that time, I never worked a 9- 5. Asides from the fact that I am still getting used to it (shout to 9-5 people o. Haaaa. It's a lot of work), I have met a lot of super amazing people. I am not talking about 10 or 20 people here. So when I say a lot, I mean a whole lot. My job allows me to interface with people from different companies and career paths. It's surreal and I love it. 

Are you asking what about my business? 

It's definitely running. It's still young so there is nothing to be worried about. While it's running in the background, I am focused on spreading the gospel of personal branding like a madwoman because I am a LIVING TESTIMONY of how my works have been kicking doors down. 

A random gist 

So, I got to work with one of the biggest companies in Nigeria. They own most of the brands you use in your home. You may have come across my work with them on social media without knowing it's me (okay, Joy. Stop bragging). Lemme jor!!!! Anyway, I was to speak with the manager in charge of the brand and after we spoke on phone, we agreed to continue the conversation on WhatsApp. The next message I got sent me to laughter. Omo! Personal branding is bae abeg especially when it is done right. That's the image of the conversation below.

See the popularity is something I am used to. , I have been popular since Primary School. Heck, I was Senior Prefect. Popular from the very day I set my foot into my secondary school. Known as Purple in the university - a huge player in the entertainment space and bagged 5 awards for it in one year. NYSC nko? I couldn't help it too. Anywhere I see myself, It is a default setting. But you know one can be popular for the wrong reason. Being notorious is the word yeah? So it is the LEVEL OF IMPACT. What people benefit from my existence per time that matters and I don't joke with that. That's what I want you to be known for.

Impact People. Give Value Consistently. Be positioned properly and watch the biggest scene of your life play out.

I decided to give you this rundown since I haven't been in your email since. 

, I want to send you another email by 3 PM. I need you to set an alarm and name it 'see a new email from Joy'. I came up with something that will be the real mark of the beginning of our new relationship. Fam, I am not playing o. I want to be here for you as much you are here for me. So set the alarm. 

I really missed you and I hope you missed me as much too. 

It will be a good idea to read from you.

Simply reply to this email or I will be in your dreams.

No kidding! 

Talk soon. 

J for Joy