Jerome Dawson

Marketing Oct 31, 2024

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with…

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Marketing Oct 31, 2024

Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Marketing Oct 31, 2024

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style…

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Marketing Oct 29, 2024

AI Agents Will Kill Marketing As We Know It — Here’s What the Future Actually Looks Like

Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI…

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Marketing Oct 29, 2024

Getting B2B Ecommerce Right — Here's What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3…

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Marketing Oct 28, 2024

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has…

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Marketing Oct 28, 2024

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket.

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Marketing Oct 28, 2024

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher.…

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