Jerome Dawson

Marketing Sep 10, 2026

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and…

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Marketing Sep 9, 2026

How to optimize your website for AI search

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the…

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Marketing Sep 8, 2026

How much does AEO cost? Pricing by agency, tools, and software

How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a…

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Marketing Sep 2, 2026

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B…

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Marketing Sep 2, 2026

What high-citation brands do differently in AI search: The 2026 AEO playbook

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on…

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Marketing Sep 1, 2026

How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and…

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Marketing Aug 28, 2026

AEO mentions vs. citations: Key differences explained

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your…

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Marketing Aug 26, 2026

Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a…

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