Jerome Dawson

Marketing Oct 1, 2026

Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is…

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Marketing Sep 30, 2026

AI search optimization tools: What actually works in 2026

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn…

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Marketing Sep 30, 2026

How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of…

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Marketing Sep 23, 2026

AEO checker tools that measure answer engine visibility [2026]

An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask…

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Marketing Sep 22, 2026

Scrunch vs. Peec AI: Choosing the right AEO tool [2026]

This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different…

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Marketing Sep 21, 2026

The psychology behind why AI shows it's working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others…

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Marketing Sep 16, 2026

Inside the creator economy’s AI reckoning

Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious…

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Marketing Sep 15, 2026

Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject…

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