Best Claude skills for marketing and sales teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined…
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The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were…
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Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person…
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Claude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a…
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Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple…
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AEO for digital PR: How to build earned media presence that shows up in AI results
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels.…
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AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others…
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Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a…
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