Jerome Dawson

Marketing Nov 22, 2023

50 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing.…

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Marketing Nov 22, 2023

Walmart Wins Black Friday Marketing with Mean Girls Campaign

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your…

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Marketing Nov 17, 2023

8 Must-Have Tips for Writing Landing Page Copy That Converts

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful…

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Marketing Nov 17, 2023

22 Examples of Nostalgia Marketing that Make Customers Feel Good

Nostalgia marketing is the advertising equivalent of comfort food.

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Marketing Nov 17, 2023

Community Managers: What They Do & How to Be a Great One

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies…

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Marketing Nov 16, 2023

3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]

The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer,…

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Marketing Nov 15, 2023

14 Link Building Tools to Drive Traffic and Boost SEO Rankings

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential…

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Marketing Nov 15, 2023

4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).

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