The Ultimate Guide to Google Search Console in 2023
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see…
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Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?"
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PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t…
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The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round…
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How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and…
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8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator…
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The Complete Guide to AI Transparency [6 Best Practices]
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State…
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Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day.
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