Jerome Dawson

Marketing Jan 22, 2024

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website,…

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Marketing Jan 22, 2024

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If…

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Marketing Jan 19, 2024

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer…

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Marketing Jan 19, 2024

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.”

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Marketing Jan 18, 2024

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.…

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Marketing Jan 18, 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.

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Marketing Jan 17, 2024

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing…

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Marketing Jan 17, 2024

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

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