Jerome Dawson

Marketing Feb 5, 2024

Diving Deep Into Marketing in Financial Services (My Takeaways)

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product.

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Marketing Feb 1, 2024

How to Password Protect an Excel File

If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and…

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Marketing Jan 31, 2024

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

If you’re a marketer, you cannot ignore meme culture.

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Marketing Jan 30, 2024

Diving Deep Into Marketing for Restaurants (My Takeaways)

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if…

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Marketing Jan 30, 2024

How to Use the COUNTIF Function in Excel

Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that…

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Marketing Jan 29, 2024

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on…

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Marketing Jan 29, 2024

TikTok Content Trends to Watch in 2025: What’s Next for Creators? [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like…

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Marketing Jan 24, 2024

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results,…

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