Motorsport Sponsorship from F1 to Grassroots

Motorsport sponsorship from F1 to the WEC and all the way down to grassroots racing is the focus of this week’s Business of Being a Race Driver. Dive into analysis and practical advice you can apply directly to your own motorsport career. The Busines...

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May 05, 2026
Pierre Gasly’s Desperate Search for Sponsorship

Pierre Gasly’s desperate search for sponsorship as a developing driver is just one of the features in this week’s Driver Development Roundup. It is a cautionary tale of why deals that seem too good to be true often are. Becoming a Professional Race D...

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May 04, 2026
Apple Goes Retro With Penske Porsche

Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry Ne...

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May 01, 2026
Porsche Esports Supercup Promotes Real-World Racing

The Porsche Esports Supercup is promoting using its esports competition as a pathway to real-world motorsport and you will find out how in this edition of the Sim Racing Roundup. From Sim Racing to the Real Thing Porsche Esports Supercup Becomes a Ga...

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Apr 30, 2026
The Future of Formula E

The future of Formula E is just some of what is discussed in this week’s Sustainable Motorsport Roundup. I also have details on Envision Racing’s new livery and much more! Sustainable Motorsport News Envision Racing Unveils New livery to Drive Sundar...

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Apr 30, 2026
McLaren Racing Reveals Hypercar & Track Car Names

McLaren Racing has revealed the names of their upcoming hypercar and track cars, and I have the details in this week’s Racecraft & Race Cars Roundup. All this plus Charles Leclerc’s pre-race prep and more! Racecraft Tips & Techniques First Ra...

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Apr 29, 2026
Why a Race Driver is Also a CEO

Why a race driver is also a CEO is just some of what you will learn in this week’s edition of the Business of Being a Race Driver. I also have details on the cost of racing sponsorship and how to network. All this and much more! The Business of Racin...

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Apr 28, 2026
F1 Academy Takes Stock After 3 Seasons

F1 Academy has completed three seasons so far. As is enters its fourth, you will learn where the series is on its driver development path in this week’s Driver Development Roundup. All this and much more! Becoming a Professional Race Driver Four Year...

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Apr 27, 2026
Formula 1 Engine Politics

Formula 1 engine politics is just one of the topics in this week’s Business of Motorsport Roundup. I also have details on Korea and India’s F1 plans, the return of Apple sponsorship in motorsport and more. Motorsport Industry News Formula 1 Engine Po...

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Apr 24, 2026