Leveraging Partnerships for Real-World Racing Success

This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will also get a tour of the esports arena at PRI, learn how F1 use virtual 3rd cars and much more. It is all in...

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Dec 20, 2023
Mazda MX-5 Cup Overview & More

The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it could be your “enabler of dreams.” I also have a bunch of racecraft tips, series news and what is it like to drive...

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Dec 20, 2023
The Importance of Concentration

Concentration is simply the ability to keep a focus on a specific task for a limited period of time. It is about being able to isolate yourself from internal and external noise and disturbance, which occurs in many variations when driving a racecar....

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Dec 19, 2023
Getting Press Coverage

Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some...

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Dec 19, 2023
The Driver’s Eye is on the Nurburgring

Since we are heading into the holiday period, here is a fun look at Sebastian Vettel as he reunites with his championship winning RB7 on the Nürburgring, driving a full lap on the Nordschleife alongside David Coulthard in the RB8.

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Dec 18, 2023
Preparing for the Next Race Season

It is the off-season for most race drivers but that does not mean the work stops. This week you will learn some tips on how to best prepare for your next race season. In addition to preparing for next season, I have details on how the MX-5 Cup, the n...

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Dec 18, 2023