Why Privateers Should be Encouraged in Sportscar Racing

Manufacturer support in motorsport often goes through boom-and-bust cycles and it is for this reason that Porsche Motorsport’s vice president Thomas Laudenbach warns that privateers should be treated well. It is all part of a very quiet Business of M...

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Jan 05, 2024
Formula E Turns 10 and Faces Some Growing Pains

As Formula E begins its 10th season this month, it faces several growing pains as it seeks to balance its mission of electric mobility with becoming a competitive race series. While Formula E is in the spotlight, I have plenty of other sustainable mo...

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Jan 04, 2024
From Sim Racing to Lamborghini Super Trofeo

This week in the Sim Racing Roundup you will learn about the racing journey of Glenn McGee who went from sim racing to racing in the real-world Lamborghini Super Trofeo championship. You will also learn about why Racing Prodigy is developing what the...

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Jan 03, 2024
The Science of Telling Your Story

As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketin...

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Jan 02, 2024
The First Driver Development Roundup of 2024!

As we kick off 2024, the first Driver Development Roundup of the year is packed full of helpful information for the junior or aspiring race driver. This week I bring you details of why Racing Prodigy is developing what they call their “e2Real” sports...

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Jan 02, 2024
Happy Holidays!

News that Racers Can Use will be on holiday from December 23rd, 2023, until January 2, 2024 as I take some time off to spend time with family and friends. Thank you for all your support, comments, and suggestions. I would like to take this time to wi...

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Dec 22, 2023
Honda Consolidates Its Motorsport Operations

As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine may cause IndyCar even more reason for concern. It is all part of the Business of Motorsport...

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Dec 22, 2023
Extreme H Completes Shakedown of Its Hydrogen Prototype

In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You will also learn about how hydrogen may fit into F1’s future, the third car for the new all-electric STC...

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Dec 21, 2023