Hey ,

If your sponsorship package is basically:

• Logo on a slide
• Logo on a webpage
• Logo in an email

…we need to talk. 😅

Modern sponsors are exhausted. They don’t want “visibility.”

They want intent. Data. Pipeline.

In our latest Summiteers session on Sponsorship Strategy, we unpacked what’s actually working right now — and spoiler alert:

Logo placement isn’t dead.

But it’s not the Hero anymore.

Here’s what sponsors actually care about:

✔ Who watched their session

✔ How long they stayed

✔ What they clicked

✔ Who booked a call

✔ How long content keeps generating leads

Ten high-intent leads > 1,000 passive impressions. Every. Single. Time.

We also talked about:

• Replacing commercial breaks with sponsor-led growth tracks
• Turning summits into year-round digital hubs
• Pricing based on lead value × volume (not your Zoom bill)
• Treating sponsors like clients — not ATM machines

Because here’s the shift:

Stop selling space.

Start selling strategic access.

If you can show sponsors measurable engagement and curated conversations instead of vanity metrics, renewals get easier… and pricing gets stronger.

So let me ask you:

Are you selling exposure?

Or are you building a pipeline engine?

If you’re ready to rethink your sponsorship model and build something sponsors actually want to invest in — let’s build it smarter.

Keep Moving Forward!

Ericka Bates

Talk Virtual / Virtual Summiteers

CTA: Ready to upgrade your sponsorship strategy? Hit reply and tell me where you’re stuck — let’s turn passive visibility into measurable revenue.